WHAT WE DO
Create focused, research-driven white papers, articles and e-books on trends and key issues in the Payments/Fintech space that cater to your target audience and position you and your brand as a thought leader in your industry. High-quality, custom content for Payments that attracts qualified leads.
Create e-newsletter, drip and nurture sequences that encourage hand-raising behavior from prospects – whether it’s awareness, engagement, re-engagement or retention.
We provide social strategy to amplify custom content for Payments. Social media isn’t just for B2C; we help increase the effectiveness of your social channels as a critical part of your consumer decision funnel.
CUSTOM CONTENT FOR PAYMENTS
We also offer persona development, competitive analysis and other custom content for Payments and Fintech companies. Let’s chat.
Custom Content for Payments & Fintech
With the focus on innovation and sales, many Payments companies lack the resources for the strategic creation and distribution of content that positively impacts ROI. Let us show you how trained journalists and corporate storytellers that specialize in content strategy and demand generation can affect change that boosts your bottom line. Think of it as having a Director of Content as a Service. You can tap into resources that produce quality content without the Big Agency hassle. We create custom content for Payments & Fintech and understand the nuances of the industry as well as what resonates with audiences.
Define your audience
Create compelling, audience-minded content
Distribute & amplify content
Measure, analyze, tweak, repeat
- Why Custom Content is Essential for Payments Companies February 22, 2017
- Why Content Marketing for Payments Is a Must February 10, 2017
- Optimizing Customer Experience With Your Content February 7, 2017
- How To Jump-Start a Winning B2B Content Marketing Strategy January 18, 2017
- Marketers are all: “What the hell is up with Millennials?” September 9, 2016
Custom content for Payments backed by data-driven strategy
The Payments industry is complex, dynamic and evolving, with new companies and technologies emerging daily. One of the biggest struggles I hear from these companies is finding ways to break away from the herd. The best answer I have is creating custom content for payments topics. Differentiation is an industry-agnostic challenge, but one that[…]
I recently published a post on LinkedIn that discussed the importance of content marketing for payments companies and outlined some content strategies and tactics for those looking to jump-start a content program. I’ve worked with a number of payments companies and consultants over the years and the number one complaint is that time and resources are[…]
You’ve established a strategy to guide your content marketing efforts and you know which types of content to produce, so what’s next? Once your content marketing is off the ground, you should strive to optimize how prospects are interacting with it. Prospects are running the show when it comes to the types of content for[…]
Content marketing is all the rage right now. Many companies – from small businesses to brand mammoths – have dedicated significant resources to content marketing strategy and putting out some really compelling, informative content pieces. There are other companies who want to jump on the content marketing bandwagon but aren’t quite sure where to begin.[…]
Marketers and advertisers have been trying to harness the attention (and digital wallets) of Millennials since forever (or 1981 at the earliest). Most people know the basics about this generation: they love smartphones, videos and social media. Still, marketing to millennials is tough. There are a lot of “X factors” when it comes to this[…]
The top two questions I hear from people regarding content marketing are 1) What is content marketing, anyway? And 2) What does successful content marketing look like? In short, most people don’t know how to measure ROI from content marketing. The answer to #1 is easy and I’m going to steal a page from Content Marketing[…]