content marketing user experience

Optimizing Customer Experience With Your Content

You’ve established a strategy to guide your content marketing efforts and you know which types of content to produce, so what’s next? Once your content marketing is off the ground, you should strive to optimize how prospects are interacting with it. Prospects are running the show when it comes to the types of content for[…]

roi for content marketing

How to measure ROI from content marketing

  The top two questions I hear from people regarding content marketing are 1) What is content marketing, anyway? And 2) What does successful content marketing look like? In short, most people don’t know how to measure ROI from content marketing. The answer to #1 is easy and I’m going to steal a page from Content Marketing[…]