content marketing for payments

Why Content Marketing for Payments Is a Must

I recently published a post on LinkedIn that discussed the importance of content marketing for payments companies and outlined some content strategies and tactics for those looking to jump-start a content program. I’ve worked with a number of payments companies and consultants over the years and the number one complaint is that time and resources are[…]

content marketing user experience

Optimizing Customer Experience With Your Content

You’ve established a strategy to guide your content marketing efforts and you know which types of content to produce, so what’s next? Once your content marketing is off the ground, you should strive to optimize how prospects are interacting with it. Prospects are running the show when it comes to the types of content for[…]

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Marketers are all: “What the hell is up with Millennials?”

  Marketers and advertisers have been trying to harness the attention (and digital wallets) of Millennials since forever (or 1981 at the earliest). Most people know the basics about this generation: they love smartphones, videos and social media. Still, marketing to millennials is tough. There are a lot of “X factors” when it comes to this[…]