content marketing for payments

Why Content Marketing for Payments Is a Must

I recently published a post on LinkedIn that discussed the importance of content marketing for payments companies and outlined some content strategies and tactics for those looking to jump-start a content program. I’ve worked with a number of payments companies and consultants over the years and the number one complaint is that time and resources are[…]

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Marketers are all: “What the hell is up with Millennials?”

  Marketers and advertisers have been trying to harness the attention (and digital wallets) of Millennials since forever (or 1981 at the earliest). Most people know the basics about this generation: they love smartphones, videos and social media. Still, marketing to millennials is tough. There are a lot of “X factors” when it comes to this[…]