content marketing success

The Lies B2B Businesses Tell Themselves About Content Marketing Success

  Did you know 55% of B2B businesses don’t even know what content marketing success or effectiveness looks like? Without the ability to define success, even the best content marketing intentions are set up for failure. Content marketing continues to be a celebrated way to drive awareness, generate leads and expand the customer base. Many[…]

stories to generate sales

Good Storytellers are the New Salespeople: Using Stories to Generate Sales

Why content matters: using stories to generate sales from Ashley Poynter Good content marketing uses stories to generate sales and is an integral part of any marketing mix for B2B businesses. The research shows that B2B buyers are less interested in talking to sales people and more interested in nosing around online to solve their problems.[…]

b2b storytelling

From Stories to Sales: What Marketers Need to Know About B2B Storytelling

Stories are one of the most powerful drivers of emotion, perception and action on the planet. Great stories move humans in a visceral way and they have the power to compel a desired action by the teller. B2B storytelling has become a prominent part of the marketing mix, though the skill is embraced in a[…]

content marketing user experience

Optimizing Customer Experience With Your Content

You’ve established a strategy to guide your content marketing efforts and you know which types of content to produce, so what’s next? Once your content marketing is off the ground, you should strive to optimize how prospects are interacting with it. Prospects are running the show when it comes to the types of content for[…]

roi for content marketing

How to measure ROI from content marketing

  The top two questions I hear from people regarding content marketing are 1) What is content marketing, anyway? And 2) What does successful content marketing look like? In short, most people don’t know how to measure ROI from content marketing. The answer to #1 is easy and I’m going to steal a page from Content Marketing[…]