stories to generate sales

Good Storytellers are the New Salespeople: Using Stories to Generate Sales

Why content matters: using stories to generate sales from Ashley Poynter Good content marketing uses stories to generate sales and is an integral part of any marketing mix for B2B businesses. The research shows that B2B buyers are less interested in talking to sales people and more interested in nosing around online to solve their problems.[…]

b2b storytelling

From Stories to Sales: What Marketers Need to Know About B2B Storytelling

Stories are one of the most powerful drivers of emotion, perception and action on the planet. Great stories move humans in a visceral way and they have the power to compel a desired action by the teller. B2B storytelling has become a prominent part of the marketing mix, though the skill is embraced in a[…]

content marketing user experience

Optimizing Customer Experience With Your Content

You’ve established a strategy to guide your content marketing efforts and you know which types of content to produce, so what’s next? Once your content marketing is off the ground, you should strive to optimize how prospects are interacting with it. Prospects are running the show when it comes to the types of content for[…]

Content Distribution

How To Jump-Start a Winning B2B Content Marketing Strategy

Content marketing is all the rage right now. Many companies – from small businesses to brand mammoths – have dedicated significant resources to content marketing strategy and putting out some really compelling, informative content pieces. There are other companies who want to jump on the content marketing bandwagon but aren’t quite sure where to begin.[…]