content marketing goals

How to Define & Document Content Marketing Goals

  Defining and documenting your content marketing goals is essentially asking yourself why you are embarking on this mission. It’s the “what’s the point?” It’s also solidifying what you will measure success by. It’s also Step 1 in creating a winning content marketing strategy.  In an ideal world, your content marketing goals are tightly coupled[…]

choosing a content marketing agency

Top Considerations for Choosing a Content Marketing Agency

Congrats! You’ve embarked on the journey of choosing a content marketing agency to help you earn more traffic, boost awareness, move people through the buyer’s journey, add to your credibility, generate leads, and accomplish more on your long list of marketing goals. It’s an exciting, daunting time. A Google search of “content marketing agency” yields[…]

Content Distribution

How To Jump-Start a Winning B2B Content Marketing Strategy

Content marketing is all the rage right now. Many companies – from small businesses to brand mammoths – have dedicated significant resources to content marketing strategy and putting out some really compelling, informative content pieces. There are other companies who want to jump on the content marketing bandwagon but aren’t quite sure where to begin.[…]

How to measure ROI from content marketing

  The top two questions I hear from people regarding content marketing are 1) What is content marketing, anyway? And 2) What does successful content marketing look like? In short, most people don’t know how to measure ROI from content marketing. The answer to #1 is easy and I’m going to steal a page from Content Marketing[…]