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Last Updated on December 21, 2021 by admin
Conversion is the number one aim of digital marketing. Whatever your business goal is, you need to direct potential customers to take action. When it comes to technology companies, optimizing tech content conversions can help you draw more value from your marketing budget.
During the last few years, there has been an increase in emphasis on lead generation and conversion measurements in tech marketing. Tech conversions require dynamic, interesting, and actionable content to improve customer experience.
We’ll discuss 9 ways you can amp up your tech content conversions and help you achieve your marketing goals, but first, we’ll look at how to measure conversion rate.
What is a Conversion Rate?
A conversion rate is the percentage of people who accomplish an action while visiting a website. Conversions may include:
- Subscribing to a newsletter
- Filling out a form and submitting it
- Make a sale
- Fulfilling an order
- Signing up for an event
The more optimized your content is and the more it compels people to take action, the higher your conversion rate will be. If your conversion rate is low, there are things you can tweak to improve conversions.
Tech content conversions can take place through various methods like advertisements, email marketing, and so forth. However, these methods are not enough to boost conversion.
9 Ways to Amp Up your Tech Content Conversions
1. Have a Clear Call-to-Action (CTA)
A vital part of content conversion is a strong and clear CTA. CTAs is the last link in the process to get customers to take action, whether making a purchase or signing up with their email.
Every page of your website should have a CTA, and it must be clear and accessible. CTAs should be bright and bold to elicit the desired action and you should avoid overwhelming the customer with required actions. Clear, clean, and crisp CTAs will convert the best.
2. Do A/B Testing
A/B testing your tech content conversions is key to improving your conversion rate. A/B testing, also known as split testing, is a method that creates two different versions of a webpage with a different headline. You split the web traffic, so half goes to page one and the other half to page two.
By comparing the two pages, you can see which pages are generating a better conversion rate. You can test various aspects of your webpage, including:
- Page navigation
- The offer
- The media used
- The headline
You can use tools like VWO and Optimizely to provide testing software to perform effective A/B testing.
3. Upgrade Your Forms
Nothing drives away customers like a complicated, lengthy form. It takes some creative thinking to design the perfect form to generate more conversions, but it can be done.
First, reduce the size of the form so that it does not drive away customers.
Second, make the form appealing by changing the colors, the wording of click buttons, the fields, and overall design.
Third, place the form above-the-fold to improve lead generation.
Lastly, make sure to add your privacy policy to improve trust in your business. Trust is a key competent in generating any conversion.
4. Optimize the Marketing Funnel
A marketing funnel is a crucial element in better and consistent tech content conversions.
A marketing funnel is an avenue through which you guide prospective customers from awareness to a sale. Understanding how your marketing funnels works will help you optimize steps to get customers from just curious to purchasing your product or service.
A marketing funnel divides into three main sections:
- Top: This is the moment of awareness of the product or service. Use video, social media, and other online tools to bring people to the website.
- Middle: Here, you create interest in your product or service. Giving away free information and product trial versions helps build trust and leads customers to make a decision.
- Bottom: The sale stage. Here, you want to convince customers to make a purchase by helping them understand why your product or service is better than competitive businesses.
5. Use Smart Pop-ups
Smart pop-ups use customer data analytics to display content based on how a customer interacts with the website. Pop-ups can occur depending on how long a customer stays on a webpage or when they are about to leave the page.
Other trigger systems you can employ can be:
- Highlighting cart contents
- The engagement levels
- The referral sources
- Location within the website
6. Use Heat Maps
Understanding how visitors interact with your website is a critical component of improving tech content conversions. Heat mapping can help.
Heat maps track user behavior on a webpage by analyzing various metrics. These metrics include what users click on, scrolling behavior, filling in forms, length of page engagement, and so forth. Using tools such as Hotjar or Crazy Egg can provide the information you need to optimize website interaction and prove conversions.
7. Include a Chat Function
Unanswered questions and uncertainty are key components to conversion issues. Creating a way for visitors to get their questions answered in real-time can go a long way in improving your tech content conversion rate.
Adding a Live Chat function to your website is a great way to improve engagement and can lead to increased conversions. You can set up a direct customer service connection or implement an AI-driven chat function. Consider using tools like Landbot and ManyChat, which provide software to include AI chatbots into your website.
8. Add Multimedia to Your Webpages
Including multimedia elements in your website can bolster trust in your brand by creating various modes of interaction for visitors. While written content can be very impactful, some visitors may want to consume content via video, audio, or infographic. Be sure to include a healthy mix of media types when it comes to content creation.
9. Have a Mobile-friendly website
Most research shows that the bulk of website traffic comes from mobile phones. Improving your tech content conversion rate means ensuring you have a mobile-friendly website. Look for ways to be creative with a mobile-friendly design.
They are several ways you can improve the user experience on mobile devices:
- Improve your page loading speed: one statistic shows that a 1% delay in page response can result in a 7% decrease in conversions.
- Optimize mobile webpages: Google prioritizes mobile first-indexing, so it pays to optimize for the Google algorithm.
- Redesign your website for mobile: Adjust subscriber forms to sit on a smaller screen and reposition content to make customer conversions quicker and easier.
Implementing just some of these methods can help you boost your tech conversion rate. As we move into the new year, consider how optimizing your site can help build trust and credibility with your audience — and help you convert more prospects.
