RobertJacobi.com is a practice specializing in executive management, solutions evangelism, and sales consulting. The team wanted to expand its social reach with unique content and curated media. Goals were to increase industry awareness as well as advocating for Robert Jacobi as an industry thought leader. The scope of work included creating unique monthly articles, industry leadership interviews, and on-going social/content management.
After a ramp up period of approximately three months, the organization saw web traffic and social media acquisition double in the following three months. On an on-going basis, content marketing has been able to consistently increases visibility by 10% per month.