Having passed the halfway mark in 2018, it’s a good time to review and reflect on the success of content marketing programs. Careful analysis can unlock new opportunities or signal areas where you may want to pivot. While checking in, it can be helpful to note ways to improve your overall content marketing program. There[…]
If you’re looking for content marketing tips around distribution and promotion, you’re at the right place. Let’s start by answering an important question: are content distribution and content promotion one in the same? No. In short, content distribution is disseminating your content to your own curated audiences (often via email), resulting in more targeted and[…]
We’ve talked about why content and SEO go hand-in-hand, but it’s important to understand the process behind actually creating SEO content. Google has made clear that ‘content’ is a top ranking factor, but many are confused about what makes “good” content when it comes to SEO. Rather than just churning out unfocused content, businesses should[…]
This article may be a little off the usual beat, but summertime in Chicago is inspiring and I wanted to talk about something different. If you want to read about content marketing tips, tricks, and best practices–check out the rest of the articles on this blog. Today, however, let’s talk about how Chicago content marketing[…]
I’ve talked about building a data-driven strategy before, but now you can get the framework for a solid, 90-day data-driven content marketing strategy through my new course. You’ll learn how to build & launch a data-driven content marketing strategy from scratch in just under 90 minutes. Here’s the best part: It’s available now for 94%[…]
Personal connection is a key part of business that often gets overlooked. Companies get stuck on facts, figures, bottom lines, price points and value propositions, and they forget to show any humanity. Since the best B2B relationships are deep and enduring, it’s a big missed opportunity. Perhaps the strongest way to elicit empathy and show[…]
Content marketing is no easy feat for most businesses. It goes one step further for businesses operating in a complex, ever-changing industry like fintech. Established fintechs and startups alike face obstacles across the board when it comes to presenting effective storytelling that drives action. Content marketing best practices can pave the way for success. To[…]
The freelancer vs. agency conundrum is not new. If you’re a business that wants to get started with content marketing, you have several options: You can leverage your in-house marketing department to start creating content You can hire a freelancers to start creating content, or You can hire a niche content marketing agency to start[…]
Do you know how to use LinkedIn for B2B lead generation? It’s one of the biggest social questions posed to our team (we wrote an in-depth piece about different strategies and tactics here) and we’ve put together the infographic above to help you take actionable steps to improve your LinkedIn lead generation. It’s not surprise[…]
An actionable fintech marketing plan is essential for startups who are increasingly under pressure to drive new leads and grow business. Adding to that pressure is the fact that competition is heating up. Established players and startups in the fintech space are battling for the limelight but both are also competing against the incumbent traditional banks and financial[…]