Fintech startups looking to get traction, gain awareness, and grow sales should consider launching a fintech blog. We’ve discussed the importance of fintech stories, though the concept of having a brand narrative can mean many things. “Telling a story” can be a sales presentation, the front page of your website, or any content that your[…]
Customer preferences within the financial services industry are growing more sophisticated as people expect convenience and personalization. Fintechs have met consumers at this tricky intersection, disrupting much of the industry with innovative use of technologies. Through low-cost personalized products with customer-centric benefits, fintechs are poised to continue blockbuster growth through 2019. Just as differentiated and[…]
Content marketing is both a science and an art. Scientifically, you can measure, test, and distill down to the most effective tactics to achieve your marketing goals. On the other hand, there are more abstract concepts that can make or break a content marketing strategy. While mechanics are important, if you miss out on the[…]
In the last article, we talked about some great written content ideas for fintechs to consider. Blog posts, white papers, and case studies all serve a number of purposes, including educating people about your products and services, generating leads, and enabling your audience to keep a pulse on the industry. Written content, however, isn’t the[…]
In Part I, we laid the groundwork for successful content growth hacks for fintech startups. As a refresher, growth hacking is centered on the fastest ways to increase revenue. With content, we’re looking at the fastest ways to see new revenue from content marketing activities. Some of the ways to do this are to: Increase[…]
Whether you’re a fintech giant or brand new startup, growth hacking is a great way to increase revenue. It’s an especially appealing tool for fintech startups that may be slightly hamstrung by budget and lack the internal resources to have a powerhouse marketing team. While we don’t doubt the influence or talent of a sole[…]
There is no such thing as “too much content”. The more, the merrier your marketing will be. Unlike certain currencies, content is convertible and transferable and reusable. It can be repurposed to serve not only the needs of marketing, but other departments and objectives as well. This limitless quality of content makes it an incredibly[…]
Storytelling has been around since the dawn of time. Stories enable us to tap into our humanity and to connect with other people. They allow us to string concepts along a timeline that extends from past to present to future and provides context, emotion, and meaning. Storytelling augments the cold, hard facts with the visceral[…]
In Part I, we covered the basics of SEO and social media, highlighting the need for a strong content marketing foundation as part of a fintech marketing strategy. In Part II, we’ll look at how content can feed a strong PR strategy and support prospects and customers at every stage in the buyer’s journey. As[…]
Fintech marketing requires a thorough strategy. Given the nascent nature of the industry, it can be hard to pinpoint the best fintech marketing strategy to ensure your product or service is getting in front of the right eyes at the right time. Add to that the fact that the industry is highly competitive and rapidly[…]
