There is no such thing as “too much content”. The more, the merrier your marketing will be. Unlike certain currencies, content is convertible and transferable and reusable. It can be repurposed to serve not only the needs of marketing, but other departments and objectives as well. This limitless quality of content makes it an incredibly[…]
Storytelling has been around since the dawn of time. Stories enable us to tap into our humanity and to connect with other people. They allow us to string concepts along a timeline that extends from past to present to future and provides context, emotion, and meaning. Storytelling augments the cold, hard facts with the visceral[…]
In Part I, we covered the basics of SEO and social media, highlighting the need for a strong content marketing foundation as part of a fintech marketing strategy. In Part II, we’ll look at how content can feed a strong PR strategy and support prospects and customers at every stage in the buyer’s journey. As[…]
Fintech marketing requires a thorough strategy. Given the nascent nature of the industry, it can be hard to pinpoint the best fintech marketing strategy to ensure your product or service is getting in front of the right eyes at the right time. Add to that the fact that the industry is highly competitive and rapidly[…]
Having passed the halfway mark in 2018, it’s a good time to review and reflect on the success of content marketing programs. Careful analysis can unlock new opportunities or signal areas where you may want to pivot. While checking in, it can be helpful to note ways to improve your overall content marketing program. There[…]
If you’re looking for content marketing tips around distribution and promotion, you’re at the right place. Let’s start by answering an important question: are content distribution and content promotion one in the same? No. In short, content distribution is disseminating your content to your own curated audiences (often via email), resulting in more targeted and[…]
We’ve talked about why content and SEO go hand-in-hand, but it’s important to understand the process behind actually creating SEO content. Google has made clear that ‘content’ is a top ranking factor, but many are confused about what makes “good” content when it comes to SEO. Rather than just churning out unfocused content, businesses should[…]
This article may be a little off the usual beat, but summertime in Chicago is inspiring and I wanted to talk about something different. If you want to read about content marketing tips, tricks, and best practices–check out the rest of the articles on this blog. Today, however, let’s talk about how Chicago content marketing[…]
I’ve talked about building a data-driven strategy before, but now you can get the framework for a solid, 90-day data-driven content marketing strategy through my new course. You’ll learn how to build & launch a data-driven content marketing strategy from scratch in just under 90 minutes. Here’s the best part: It’s available now for 94%[…]
Personal connection is a key part of business that often gets overlooked. Companies get stuck on facts, figures, bottom lines, price points and value propositions, and they forget to show any humanity. Since the best B2B relationships are deep and enduring, it’s a big missed opportunity. Perhaps the strongest way to elicit empathy and show[…]