b2b storytelling

From Stories to Sales: What Marketers Need to Know About B2B Storytelling

Stories are one of the most powerful drivers of emotion, perception and action on the planet. Great stories move humans in a visceral way and they have the power to compel a desired action by the teller. B2B storytelling has become a prominent part of the marketing mix, though the skill is embraced in a[…]

content marketing for payments

Why Content Marketing for Payments Is a Must

I recently published a post on LinkedIn that discussed the importance of content marketing for payments companies and outlined some content strategies and tactics for those looking to jump-start a content program. I’ve worked with a number of payments companies and consultants over the years and the number one complaint is that time and resources are[…]

content marketing user experience

Optimizing Customer Experience With Your Content

You’ve established a strategy to guide your content marketing efforts and you know which types of content to produce, so what’s next? Once your content marketing is off the ground, you should strive to optimize how prospects are interacting with it. Prospects are running the show when it comes to the types of content for[…]

Content Distribution

How To Jump-Start a Winning B2B Content Marketing Strategy

Content marketing is all the rage right now. Many companies – from small businesses to brand mammoths – have dedicated significant resources to content marketing strategy and putting out some really compelling, informative content pieces. There are other companies who want to jump on the content marketing bandwagon but aren’t quite sure where to begin.[…]

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Marketers are all: “What the hell is up with Millennials?”

  Marketers and advertisers have been trying to harness the attention (and digital wallets) of Millennials since forever (or 1981 at the earliest). Most people know the basics about this generation: they love smartphones, videos and social media. Still, marketing to millennials is tough. There are a lot of “X factors” when it comes to this[…]

roi for content marketing

How to measure ROI from content marketing

  The top two questions I hear from people regarding content marketing are 1) What is content marketing, anyway? And 2) What does successful content marketing look like? In short, most people don’t know how to measure ROI from content marketing. The answer to #1 is easy and I’m going to steal a page from Content Marketing[…]