b2b storytelling

From Stories to Sales: What Marketers Need to Know About B2B Storytelling

Stories are one of the most powerful drivers of emotion, perception and action on the planet. Great stories move humans in a visceral way and they have the power to compel a desired action by the teller. B2B storytelling has become a prominent part of the marketing mix, though the skill is embraced in a[…]

custom content for payments

Why Custom Content is Essential for Payments Companies

  The Payments industry is complex, dynamic and evolving, with new companies and technologies emerging daily. One of the biggest struggles I hear from these companies is finding ways to break away from the herd.  The best answer I have is creating custom content for payments topics.  Differentiation is an industry-agnostic challenge, but one that[…]