Fintech marketing PR buyer's journey

Fintech Marketing Strategy Part II: Content to Support PR & Buyer’s Journey

In Part I, we covered the basics of SEO and social media, highlighting the need for a strong content marketing foundation as part of a fintech marketing strategy. In Part II, we’ll look at how content can feed a strong PR strategy and support prospects and customers at every stage in the buyer’s journey. As[…]

Fintech marketing SEO Social

Fintech Marketing Strategy Part I: Content at the Heart of SEO & Social

Fintech marketing requires a thorough strategy. Given the nascent nature of the industry, it can be hard to pinpoint the best fintech marketing strategy to ensure your product or service is getting in front of the right eyes at the right time. Add to that the fact that the industry is highly competitive and rapidly[…]

custom content for payments

Why Custom Content is Essential for Payments Companies

  The Payments industry is complex, dynamic and evolving, with new companies and technologies emerging daily. One of the biggest struggles I hear from these companies is finding ways to break away from the herd.  The best answer I have is creating custom content for payments topics.  Differentiation is an industry-agnostic challenge, but one that[…]