Blogs
Essays from inside
the work.
Arguments, observations, and analysis about fintech content
marketing, brand journalism, and editorial leadership.
-
FINTECH THOUGHT LEADERSHIP
The Fintech SaaS Convergence: Why Marketing Needs to Catch Up
Fintech product marketing used to be a simpler game: you sold a product to a financial services buyer in a financial services context. Today, that neat triangle is gone. Now, you have to navigate the fintech SaaS convergence. The modern fintech product is increasingly: SaaS-shaped (workflow, dashboards, permissions, integrations), infrastructure-backed (APIs, orchestration layers, risk engines),…
BY Ashley Poynter
14 min · Jun 23
Recent writing.
-
FINTECH CONTENT MARKETING AGENCY
The Fintech Content Revenue Engine: How to Attribute Content to Real Deals
Every fintech marketing leader has sat in a board meeting and watched the CFO’s eyes glaze over during the content report. Engagement metrics, page views, newsletter open rates, social shares. Numbers that look busy but say nothing about pipeline. Nothing about revenue. The fintech content revenue engine is not a concern. That gap, between content…
August 25
-
FINTECH CONTENT MARKETING AGENCY
Micro-Content in Fintech: How to Repurpose Long-Form into Revenue
Fintech marketing teams put enormous effort into long-form content. White papers, research reports, webinars, and in-depth guides take weeks to produce and require significant investment in subject matter expertise, design, and distribution. Then they go live, generate a spike of engagement, and gradually disappear into a resource library that few people visit twice. The problem…
August 18
-
AI FINTECH CONTENT MARKETING
Efficiency Isn’t Always the Answer
I’ve watched teams publish forty pieces in a quarter around a message that’s wrong and publish them beautifully. The level of efficiency teams have achieved at getting things wrong is astounding. Production calendars? On point. Tone and voice? Spot on. Marketing teams have become efficient machines for saying a thing that isn’t landing. The efficiency…
August 13
-
AI FOR FINTECH CONTENT
AI in Financial Content Strategy: What High-Growth Fintechs Are Doing Differently
AI now plays a visible role across fintech marketing teams. Content production has accelerated, workflows have shifted, and expectations around output have increased. Yet, while many companies use the same tools, the results vary widely. Some teams produce more content, while others build content that actually drives pipeline. The difference comes down to how they…
August 4
-
AI FOR FINTECH CONTENT
How to Use AI Agents in Fintech Content Workflows Without Losing Accuracy
The conversation around AI has shifted from experimentation to execution. In fintech, where precision shapes credibility and compliance defines boundaries, the stakes feel even higher. AI agents now sit inside content workflows, drafting, researching, summarizing, and optimizing at scale. Yet accuracy remains the line between authority and risk. Using AI agents in fintech content effectively…
July 28
-
CONTENT MARKETING STRATEGY
Prompt Engineering for Fintech Marketers: Frameworks That Actually Work
Fintech marketing operates in a demanding environment. Products involve regulation, technical architecture, and complex value propositions that unfold over long B2B sales cycles. Because of that complexity, generative AI only becomes useful when marketers guide it with precision. That is where prompt engineering for fintech marketers becomes a practical skill rather than a novelty. AI…
July 21
-
FINTECH CONTENT MARKETING AGENCY
From Chaos to Clarity: Building a Scalable Fintech Content Operations System
Fintech companies rarely struggle with ideas. What they struggle with is execution. One quarter the team is publishing thoughtful articles, reports, and product explainers on a consistent cadence. The next quarter everything slows down. Writers are waiting for product input. Compliance reviews take weeks. A promising idea sits in a document somewhere because no one…
July 14
-
FINTECH CONTENT MARKETING AGENCY
AI Content Ops for Fintech: What You Should Automate vs. Never Automate
Artificial intelligence is rapidly reshaping how marketing teams operate. Nowhere is that transformation more visible—or more delicate—than in fintech. Financial technology companies live at the intersection of innovation and regulation, making AI content ops for fintech essential, as content operations must move quickly while maintaining an unusually high standard of accuracy, trust, and compliance. That…
July 7
-
FINTECH CONTENT MARKETING AGENCY
Category Creation in Fintech: Content Strategies That Build New Markets
Fintech innovation abounds. What it needs is a shared language. Every year, founders introduce products that do not neatly fit into existing categories: embedded finance tools that blur lines between SaaS and banking, identity networks that sit between compliance and payments, and infrastructure platforms that are neither middleware nor marketplace. The product works. The market,…
June 30
GET INFORMED
A newsletter for fintech
marketing leaders who read carefully.
One essay + our latest fintech marketing content + curated, relevant news—delivered straight to you.