(not a) Fintech content agency
Everything you want from a fintech content agency, from the person actually writing it.
Most searches for a fintech content agency are looking for one thing: someone who understands payments well enough to write about it without supervision. That usually turns out to be a person rather than a firm.
Who this is for
Three signals your content production isn’t working.
The drafts arrive on schedule, and the invoices are predictable. The problem shows up later, in how much of your team’s week goes into making the work publishable, and in what the finished pieces do once they are live.
Editing takes longer than writing would have.
The draft comes back structurally sound and factually approximate. Someone on your team spends two hours correcting how settlement actually works, then another hour restoring the nuance that got smoothed out in the process. When editing costs more than the writing saved, the arrangement has stopped being leverage. This is usually what happens when strategy is sold by a senior person and executed by someone three years into their career.
The work is technically correct and says nothing.
Every claim clears review. Nothing in the piece would embarrass anyone. It also makes no argument a competitor could not make, cites nothing a reader could not find elsewhere, and gives no one a reason to remember who published it. Safe and forgettable is the default outcome when a writer does not know the category well enough to have a position in it.
your subject matter experts have gone quiet.
The product lead used to take the interview. Now the requests sit unanswered, because the last four conversations covered the same ground and the resulting drafts still got it wrong. Internal expertise is the most valuable input you have and the easiest to burn through. Once your experts decide the process wastes their time, the content quality ceiling drops and stays down.
How I work
What you get instead of a fintech content agency account team
Agencies solve for capacity, which is a real problem and worth paying for at volume. The tradeoff is that the person who understood your business in the pitch is rarely the person writing the drafts, and the gap between those two people is where most fintech content goes wrong.
Here, the person you talk to is the person writing. That has a few practical consequences.
Your experts get interviewed by someone who already knows the material. A conversation about interchange or ACH timing starts at the interesting part instead of spending twenty minutes on definitions. Your product lead gives you better material in less time, and is more willing to do it again.
Claims get checked before they reach review. Twenty years in the category mostly means knowing which statements will not survive legal, which will need a qualifier, and which are simply wrong. Catching that while drafting is considerably cheaper than catching it in round three.
The argument comes first. Each piece needs a position someone could disagree with, supported well enough that they probably will not. That is also, incidentally, what makes content worth citing by an answer engine, though the reason to do it is that readers can tell the difference.
Nothing gets handed down. There is no junior writer learning your category on your budget, and no account manager translating between you and the work.
The honest limit is throughput. This is not the arrangement for twelve pieces a month. When a project needs more hands, I bring in specialist partners I have worked with for years, and I stay accountable for what goes out.
— Inside a typical engagement
Engagement models
Three ways to work together.
Choose between a focused sprint to build the strategy, a monthly retainer when ownership is ongoing, or a custom engagement. Different shapes, same standard of judgment.
Flagship Content Build
A focused four- to six-week build of one anchor asset and the derivative set that carries it. Most often a research-backed pillar, an original-data report, a launch narrative, or an executive byline. SME interviews, sourcing, drafting, and two rounds of revision are included. Fixed scope, fixed fee.
— Investment
Embedded Editorial Production
A standing monthly production cadence against an agreed editorial plan. One long-form anchor plus supporting assets each month, with sourcing, interviews, and revision built into the rhythm. Volume scales the fee. Three-month minimum.
— Investment
Custom Editorial Program
Original research programs, report series, ghostwritten executive narrative, or a full refresh of an existing content library. Built for volume or ambition that a standing cadence will not hold.
— Investment
Early-stage pricing available for fintech companies pre-Series B, pre-Series A regardless of headcount, or under 75 employees. Pricing reflects the cash constraints of building before scale, not the value of the work.
How an engagement moves
From first conversation
published piece.
Onboarding is short by design. There is no discovery phase that runs a quarter, mostly because I do not need one to understand what your company does.
01 / Weeks 1 to 2
ContextPositioning, buyers, competitive landscape, and a look at what you have already published. Interviews with whoever inside the company knows the most.
02 / Weeks 2 to 3
First pieceA flagship article or asset, drafted, reviewed, and revised. This is where we find out how your review process actually behaves, which matters more than any process document.
03 / Weeks 3 to 4
standardsVoice documentation, brief structure, and claim guidelines drawn from what we learned on the first piece rather than assumed in advance.
04 / Ongoing
Ongoing productionA planned quarter, a steady cadence, and quarterly recalibration as the product and the category move.
Let’s talk
Hire a senior writer and strategist—not a fintech content agency.
A thirty-minute call to figure out whether a content marketing strategy engagement is the right fit. Honest answers, including when it isn’t.
WHAT TO EXPECT
Frequently asked questions
We compiled a list of answers to address your most pressing questions regarding our alternative to a fintech content agency.