[NOT A] Fintech SEO AGENCY
The alternative to a fintech SEO agency.
Get cited without sounding like everyone else who gets cited. For companies that need to be found by buyers via traditional search, answer engines (AEO), and generative engines (GEO). Technical foundation, topic architecture, and content structured for extraction while the positioning stays intact.
Who this is for
Three signals your discoverability & fintech SEO strategy needs a full reset.
The rankings look reasonable, and the blog is indexed. The bigger, more hidden issue is whether any of it reaches a buyer at the point they are deciding, or whether an AI answer is summarizing your category to them without you in it.
You rank, but not where it counts.
You have rankings and traffic, but not for the queries that signal a buying decision, and not in the AI answers buyers now consult before they ever reach your site. Visibility without intent is vanity. A real search strategy targets the queries and prompts closest to a decision, and earns the citations that put you in the room.
Every algorithm update sends the team scrambling.
When each core update or AI change resets your rankings, the problem is the absence of an architecture underneath the site. Visibility that swings with every shift is borrowed, not owned. You need a topic and technical architecture that compounds, so your presence survives the next update instead of depending on it.
You are publishing but not getting cited.
AI made content cheap to produce, and everyone is producing. The result is more pages fighting for fewer clicks, while answer engines cite a handful of sources and skip the rest. Showing up in ChatGPT, Perplexity, and Google’s AI answers is a different discipline than ranking, and it starts upstream, with content built to be extracted and cited.
How I work
Fintech SEO, AEO, and GEO as one strategy.
A traditional fintech SEO agency may sell these as three services, but they are mostly one problem with three surfaces. The research, the architecture, and the technical foundation underneath them are shared. What differs is how the answer gets packaged at the end.
Research comes first, which means what buyers type into Google and what they now ask a model, along with where you and your competitors currently get cited across the answer engines. That last part is the newer input and the one most audits skip. It tells you which sources a model treats as authoritative in your category, which is usually a shorter and more surprising list than the search rankings suggest.
Architecture is what makes any of it accumulate. Hub pages that hold a category, supporting clusters underneath them, and internal linking that builds topical authority rather than resetting with each post. Entity and structured data strategy so machines can tell what your company is and what it claims. Underneath all of it, crawlability, speed, and indexation, which is unglamorous and decides whether the rest of the work counts.
Then the part that is specific to being cited. Content structured so a system can extract a clean answer and attribute it, with claims stated precisely enough to be quotable and specific enough to be worth quoting. In a regulated category this is where most content quietly fails, since the hedging that gets a claim through review also makes it useless to an answer engine. Working out what you can say plainly, and saying it that way, is most of the job.
Measurement runs across all three. Rankings and qualified traffic for decision-stage queries, citation share across the answer engines for your target prompts, and a defensible connection from both to pipeline. Fintech buyers research through content and AI tools without clicking anything traceable, so self-reported attribution carries more weight here than most marketers are comfortable with.
In a category where models are increasingly the intermediary, publishing something subtly wrong about settlement timing or interchange is a durable problem rather than an embarrassing one.
— Inside a typical engagement
Engagement models
Three ways to work together.
Choose between a focused sprint to build the strategy, a monthly retainer when ownership is ongoing, or a custom engagement. Different shapes, same standard of judgment.
SEO + AEO + GEO Audit
A focused four- to six-week audit of how your content shows up across search. Meta and title tags, on-page content gaps, and the content strategy moves that earn rankings and AI citations. Prioritized recommendations and a first round of fixes.
— Investment
Embedded Search Strategy
Monthly recommendations, implementation oversight, and performance reporting across all three layers, with quarterly recalibration as Google, OpenAI, Anthropic, and Perplexity shift their mechanics. Three-month minimum.
— Investment
Custom Search Engagement
For companies that want search and content strategy woven together at greater depth, across a larger site, a content overhaul, or a more ambitious visibility goal.
— Investment
Early-stage pricing available for fintech companies pre-Series B, pre-Series A regardless of headcount, or under 75 employees. Pricing reflects the cash constraints of building before scale, not the value of the work.
How an engagement moves
From search audit to a
strategy your team can run.
Week one is mostly listening. After that the work is fairly ordinary: learning your buyers, taking ownership of the strategy, and building a program your team can operate
01 / Weeks 1 to 2
Audience and AI-visibility AuditTechnical crawl. Rankings baseline. AI-citation analysis across ChatGPT, Perplexity, and Google’s AI answers. Query and prompt research. Competitive visibility analysis. By the end of week two, the picture of where you show up, where you don’t, and why is on paper.
02 / Weeks 2 to 4
topic and technical architectureHub pages, supporting clusters, internal linking logic, entity and schema strategy, and the technical foundation. The architectural decisions that will hold up across algorithm and AI changes if they are made well now.
03 / Weeks 4 to 6
Systems and standardsOn-page standards, content structured for extraction and citation, schema templates, brief templates, and measurement frameworks across rankings, citations, and pipeline. The infrastructure that lets the strategy survive contact with the team that has to execute it.
04 / Ongoing
Operate + recalibrateFor retainer engagements, I run monthly optimization and reporting, and quarterly recalibration as Google, OpenAI, Anthropic, and Perplexity shift their mechanics.
Let’s talk
The non-fintech SEO agency route to improving search visibility.
Book a thirty-minute call to figure out whether a content marketing strategy engagement is the right fit. Honest answers, including when it isn’t.
WHAT TO EXPECT
Frequently asked questions
We compiled a list of answers to address your most pressing questions regarding our alternative to a fintech SEO agency.