Fintech Content Marketing Agency

Content is still king but the rules and the game have changed. AI and other technology have altered the landscape — and user preferences. With this evolution comes a renewed sense of direction for content marketing. As we approach 2024, the intersections of finance, technology, and content become ever more pronounced. This article outlines our

Fintechs are no strangers to emerging technology – they build it. But when it comes to fintech marketing communications, some teams are still stuck in the dark ages. New tools are enabling fintech marketing teams to craft compelling narratives and reach customers like never before.  It’s no secret that generative AI has been a game

Content plays an integral role in every stage of the buyer’s journey. Content’s role starts with the first click and carries through to the final purchase. Even after a purchase, it’s the content that guides, educates, and connects with the audience.  Content is, and should be, a crucial touchpoint, reminding customers of the value they’ve

Eleven down…one to go. It’s the holiday season, so we’ve packaged the best of our content – and content from around the web – so you can peruse at your leisure in between family and office holiday parties.  The November 2023 fintech roundup looks at several different trends making headlines – from the next fintech

We’re officially in Q4 and things are heating up (well, with fintech – not so much the weather). This month’s roundup looks at several different trends making headlines – from what’s going on with FedNow to the cost of AI. We know everyone’s coming down from the Money 20/20 high, so enjoy this digest at

Last week, we discussed the “Buyer’s Journey” and “Customer Lifecycle” frameworks for fintech content marketing programs. This week, we delve into two more frameworks to take your fintech content marketing program to the next level.  The “Content Pillar” Framework  This framework focuses on creating a set of “content pillars“, or key topics that are central

Standing out in 2023 (and 2024, and 2025…) requires not only innovative technology but also a solid marketing strategy that resonates with your target audience. Many fintechs leverage content marketing to build awareness and credibility – but you may not realize there are various frameworks for fintech content marketing.  Using the right strategic framework for

Shrewd fintech marketers understand the importance of SEO and all its facets – including the benefits of backlinks for fintechs. SEO (search engine optimization) is a broad term that encompasses content marketing, on-page SEO, technical SEO, and off-page SEO.  Link building, part of off-page SEO, is a way to boost rankings on search engines. Fintechs