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It’s easy to get caught up in the mechanics of creating and distributing content. However, without a clear understanding of the distinction between fintech content goals and fintech content marketing goals, and without setting precise objectives, efforts can quickly become akin to shooting arrows in the dark. This distinction is crucial: while content goals focus…
Fintech content is a powerful tool for driving growth, engagement, and brand awareness in the financial services industry. But do you know why? Do you know how? And are you making common mistakes that are preventing your fintech content from achieving the goals you set out to achieve? We’ve got some answers for you. This…
Standing out from the crowd requires more than just innovative solutions; it requires a compelling narrative. A well-crafted fintech content marketing strategy is your golden ticket to capturing the attention of your B2B audience, engaging them with valuable insights, and ultimately, driving your business forward. But where do you begin? Let’s start by defining what…
In the B2B world, financial services thought leadership is a critical tool for generating awareness, boosting credibility, and providing value to audiences. In 2024, however, the recipe for good thought leadership has changed. Amidst generative AI and an already-crowded digital marketplace, financial services thought leadership is as much about cutting through the noise as it…
Content is still king but the rules and the game have changed. AI and other technology have altered the landscape — and user preferences. With this evolution comes a renewed sense of direction for content marketing. As we approach 2024, the intersections of finance, technology, and content become ever more pronounced. This article outlines our…
Fintechs are no strangers to emerging technology – they build it. But when it comes to fintech marketing communications, some teams are still stuck in the dark ages. New tools are enabling fintech marketing teams to craft compelling narratives and reach customers like never before. It’s no secret that generative AI has been a game…
Content plays an integral role in every stage of the buyer’s journey. Content’s role starts with the first click and carries through to the final purchase. Even after a purchase, it’s the content that guides, educates, and connects with the audience. Content is, and should be, a crucial touchpoint, reminding customers of the value they’ve…
Eleven down…one to go. It’s the holiday season, so we’ve packaged the best of our content – and content from around the web – so you can peruse at your leisure in between family and office holiday parties. The November 2023 fintech roundup looks at several different trends making headlines – from the next fintech…
We’re officially in Q4 and things are heating up (well, with fintech – not so much the weather). This month’s roundup looks at several different trends making headlines – from what’s going on with FedNow to the cost of AI. We know everyone’s coming down from the Money 20/20 high, so enjoy this digest at…
Last week, we discussed the “Buyer’s Journey” and “Customer Lifecycle” frameworks for fintech content marketing programs. This week, we delve into two more frameworks to take your fintech content marketing program to the next level. The “Content Pillar” Framework This framework focuses on creating a set of “content pillars”, or key topics that are central…
