Where Are All the Fintech Writers?
June 4, 2024
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Creative team feeling strapped? Or maybe you don’t have a creative team. But you know you need fintech writers to make your fintech marketing strategy
We are a fintech marketing agency. Yes, you read that correctly. We specialize in crafting fintech marketing content and creating impactful content marketing programs. We help emerging fintechs craft and effectively deliver their best stories to their target audiences.
Our fintech marketing agency works with clients of all kinds – from startups to established businesses – to create an integrated content marketing strategy that gets results.
We specialize in taking intricate, complex, and complicated narratives and honing them down to compelling stories that drive people to action.
The result?
We help our fintech clients move the needle by:
- Increasing traffic to the website and landing pages
- Improving conversion rates
- Driving engagement with your brand
- Positioning your brand and executives as thought leaders
- Generating more leads
- Fintech Content Marketing
The fintech space continues to gain momentum as more startups enter the space daily. As the intersection of financial services and technology, fintech companies have the power to change the status quo for consumers and businesses alike.
The catch?
Revolutionary fintechs offer solutions that typically require a behavior change on the part of users – whether consumers or businesses. Adoption is often dependent on understanding and understanding requires ample availability of information. Content marketing for fintechs helps their prospects understand and feel confident in their decisions.
The fintech industry is not slowing down. Successfully marketing new fintech products and solutions will require a sound and integrated marketing plan that includes compelling, educational content. Working with a fintech marketing agency can streamline these efforts and enable fintech to remain on the forefront of innovation. Take a look at testimonials from our fintech industry clients and browse the related content we’ve produced below.
Fintech Marketing Ideas
Here are some fintech marketing ideas crafted by our in-house experts.
Is Your Financial Services SEO Strategy Dead?
April 2, 2024
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The financial services industry is no stranger to change. Constant disruption is part of the game, so it should be a little easier to digest
What Do You Know About Your Fintech Customer Lifecycle?
March 19, 2024
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Let’s talk about B2B fintech customer lifecycle marketing (again). Lifecycle marketing can be very effective for companies with longer sales cycles (6-9+ months) as it
Uplevel Your Financial Services Thought Leadership
March 12, 2024
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In the B2B world, financial services thought leadership is a critical tool for generating awareness, boosting credibility, and providing value to audiences. In 2024, however,
B2B Financial Services Marketing: Change Your Tone
March 5, 2024
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The styles and methods of brand communications are constantly changing. But many pieces of B2B financial services marketing appear to be stuck in a time
January 2024 Fintech Roundup
January 25, 2024
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Happy New Year, fintech enthusiasts! Welcome to our monthly news roundup, where we bring you the freshest, most exciting stories from our very own treasure
How Do B2C Marketing Solutions Apply to B2B Fintech Marketing Problems?
January 23, 2024
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Do pesky B2B fintech marketing problems have you down? Do you feel like you’ve tapped your B2B marketing toolbox to no avail? It might be
Get Inside the Minds of B2B Fintech Buyers
January 16, 2024
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Understanding how B2B fintech buyers make decisions requires a ton of information about a) your product, b) your market, c) your buyer, d) the size
Storytelling for B2B Fintech Sales Enablement
November 21, 2023
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Much has changed in the world of B2B fintech sales enablement since the pandemic. We’ve seen an increase in remote selling along with new challenges
How to Connect Content to B2B Fintech Revenue Growth
November 7, 2023
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B2B fintech revenue growth is not a straightforward, one-size-fits-all process. It’s an intricate mechanism that can be accelerated by the optimal use of resources and
What is Financial Lead Generation?
Financial lead generation is a simplified way of talking about attracting potential customers and turning them into paying clients.
Financial lead generation is a way to identify and nurture potential customers for financial services or products. These leads, or potential customers, can range from individual consumers looking for a new banking solution, to businesses seeking investment advice, or even startups in need of funding. The ultimate goal of this process is to transform these leads into clients who actively engage and invest in the services or products you offer.
Businesses need to be seen and heard. They need to position themselves in front of the right audience, offering solutions that resonate with their needs and aspirations. Content plays a big role in helping financial services organizations generate high-quality leads, resulting in sustained growth and profitability.
Today, financial lead generation has evolved beyond traditional methods. Brands can harness the power of content, digital marketing, data analytics, and innovative engagement strategies to identify, attract, and convert potential clients. But as the competition intensifies, businesses need to be more strategic, focused, and data-driven in their approach, ensuring they get the best return on their investment.
How can a Fintech Marketing Agency help with lead generation?
Attracting business is not easy. Getting in front of your audience with the right insights and information to compel them to action takes strategy and discipline. A fintech marketing agency can streamline financial lead generation and demand generation operations via:
Industry Expertise: Fintech marketing agencies like Content Rewired are equipped with industry-specific knowledge. We understand the language of finance, the nuances of your audience, and the latest trends in the market. This specialized knowledge enables them to tailor marketing strategies that resonate with your target demographic.
Data-driven Strategies: Understanding and analyzing data is crucial. We use analytics to gauge the effectiveness of your campaigns, identify potential areas of improvement, and optimize strategies for better engagement and conversion.
Holistic Approach: Financial lead generation is not just about ads and promotions. It’s about creating a comprehensive strategy that encompasses content marketing, social media, SEO, and more. A fintech marketing agency like Content Rewired provides a holistic approach so your message reaches the right audience at the right time.
Innovation and Adaptability: We evolve alongside the fintech and financial services landscape. We adapt our strategies to make sure your brand remains relevant and compelling.
Partnering with a fintech marketing agency like Content Rewired can amplify your financial lead generation efforts.