Content Rewired provides the backbone for your thought leadership marketing, including the strategy, production and distribution of white papers, ebooks and other value-added content.
Digital marketing for B2B has shifted from Sell to Tell and we specialize in producing content to help your company embrace that shift and stand out among competitors. Our writers have a deep understanding of emerging technology, SaaS application and Payments and Fintech services and offerings. We research your brand as well as industry trends and create a story that elevates your products and services above the noise.
Once we have a valuable piece of content tailored for your audience(s), we devise a strategy to help you get that content in front of the right eyes at the right time.
Our secret sauce is great content. We help you build up your repertoire of valuable resources to position you as an authentic, industry-leading source for useful, actionable information.
Thought Leadership Marketing
Thought Leadership marketing means producing best-in-class content that highlights your expertise, knowledge, and authority. It consists of publishing ebooks, white papers, articles, videos, podcasts, research, and other types of content at a steady cadence. It also means making sure that content gets in front of the right eyes at the right time.
Potential clients and industry colleagues view you as an authoritative and knowledgeable resource, and more importantly, someone they can trust. That trust translates to business won and revenue growth.
How are you staying on top of people’s minds? We can help you identify your target audience, cater to their informational needs, and connect to that audience in meaningful ways. Take a look at the related content we’ve produced below.
Thought Leadership Ideas
Here are some thought leadership ideas crafted by our in-house experts.
Let’s start with the obvious: Linkedin has more than 720 million members, making it an appealing option for all content marketers who are looking for
A few years ago, the Northern Virginia Technology Council released a report that assessed the workforce skills requirements in Washington’s technology sector. One of the
What is Fintech Thought Leadership? Fintech thought leadership taps into a company’s domain expertise to create content that adds value by presenting helpful information and/or
We’ve spent a lot of time discussing different fintech marketing and content marketing strategies on this blog, but I want to deep dive into payments.
Personal connection is a key part of business that often gets overlooked. Companies get stuck on facts, figures, bottom lines, price points and value propositions,
Every brand is competing for attention. Thought leadership marketing can establish your brand as a trusted resource.
Thought leadership marketing isn’t about selling products directly; it’s about positioning yourself or your company as an authority in your niche. Fintechs can take this strategic approach to produce and share content that showcases expertise, offers valuable insights, and addresses industry trends or challenges. Consistently doing this yields trust and credibility with your target audience.
To be clear, this isn’t a content quantity game. It requires a clear strategy, an in-depth understanding of the target audience, and authentic expertise in your domain. Together, these things can inform a thought leadership marketing strategy that gets results.
A thought leadership marketing agency specializes in helping brands and individuals craft and communicate their insights in a way that truly engages and educates the audience. Content Rewired goes beyond traditional marketing methods to help clients share their expertise and position themselves as leading voices in their niches.
Thought leadership marketing is about cultivating a reputation where both peers and prospects recognize you as a leading authority. This boosts brand visibility and trust and also paves the way for more organic opportunities like partnerships, collaborations, and business growth.
Trust plays a pivotal role in customer decision-making, and businesses can’t afford to be just another name in the crowd. They need to be recognized as credible sources of information, expertise, and innovation. This is where a thought leadership marketing agency can help.
A thought leadership marketing agency like Content Rewired brings a wealth of expertise to the table. They understand that thought leadership is not about self-promotion but about providing value. Here’s how we can help:
Strategy Development: A targeted strategy is crucial. We can help you identify your unique strengths, insights, and perspectives to establish authority in the market.
Content Creation: “Insights” are a dime a dozen. We help you communicate your unique thoughts in a compelling way via high-quality content that resonates with your audience.
Audience Engagement: Knowing your audience is table stakes. We help you identify and target the right demographic, ensuring your content reaches those who will find it most valuable.
Partnering with a thought leadership marketing agency like Content Rewireed can help you enhance your brand image, foster trust, drive engagement, and position yourself at the forefront of your industry.
Content comes in many shapes and sizes, especially in the digital realm. Thought leadership marketing targets the content types your audience will find most useful to showcase your expertise. Our thought leadership marketing agency will study your brand and your audience and determine which of the following content types make the most sense:
Blogs and Articles: These foundational content types are great for thought leadership pieces. They offer an opportunity to delve deep into subjects, providing readers with insights, analyses, and actionable advice.
Whitepapers and Reports: Long-form content allows your organization to showcase in-depth research, trends, or comprehensive insights on a particular topic.
Podcasts: Audio content is hugely popular, which makes podcasts an excellent platform for thought leaders to discuss industry trends, share insights, and interview other experts.
Webinars: Interactive, real-time webinars allow businesses to engage directly with their audience, offering them insights while also addressing queries and concerns.
Videos: Video is a highly-flexible, engaging format that can be used to feature interviews, panel discussions, or informative content.
Infographics: We help you package data-driven insights into a visual and easy-to-digest format.
Social Media: A powerful tool for real-time engagement, sharing insights, articles, and more, to a broad audience.
The right mix will depend on your message and your audience as part of a comprehensive thought leadership marketing strategy.