What is Fintech Thought Leadership? Fintech thought leadership taps into a company’s domain expertise to create content that adds value by presenting helpful information and/or
Content Rewired provides the backbone for your thought leadership marketing, including the strategy, production and distribution of white papers, ebooks and other value-added content.
Digital marketing for B2B has shifted from Sell to Tell and we specialize in producing content to help your company embrace that shift and stand out among competitors. Our writers have a deep understanding of emerging technology, SaaS application and Payments and Fintech services and offerings. We research your brand as well as industry trends and create a story that elevates your products and services above the noise.
Once we have a valuable piece of content tailored for your audience(s), we devise a strategy to help you get that content in front of the right eyes at the right time.
Our secret sauce is great content. We help you build up your repertoire of valuable resources to position you as an authentic, industry-leading source for useful, actionable information.
Thought Leadership Marketing
Thought Leadership marketing means producing best-in-class content that highlights your expertise, knowledge, and authority. It consists of publishing ebooks, white papers, articles, videos, podcasts, research, and other types of content at a steady cadence. It also means making sure that content gets in front of the right eyes at the right time.
Potential clients and industry colleagues view you as an authoritative and knowledgeable resource, and more importantly, someone they can trust. That trust translates to business won and revenue growth.
How are you staying on top of people’s minds? We can help you identify your target audience, cater to their informational needs, and connect to that audience in meaningful ways. Take a look at the related content we’ve produced below.
Thought Leadership Ideas
Here are some thought leadership ideas crafted by our in-house experts.
We’ve spent a lot of time discussing different fintech marketing and content marketing strategies on this blog, but I want to deep dive into payments.
Personal connection is a key part of business that often gets overlooked. Companies get stuck on facts, figures, bottom lines, price points and value propositions,