CONTENT MOVES YOUR AUDIENCE TO ACTION
We help you connect with your audience at every stage in the buyer's journey and positively impact ROI
With the focus on innovation and sales, many companies lack the resources for the strategic creation and distribution of content that positively impacts ROI. Let us show you how trained journalists and corporate storytellers that specialize in content strategy can affect positive change that boosts your bottom line. Think of it as having a Director of Content as a Service. You can tap into resources that produce quality content without the Big Agency hassle. We create custom content for Fintech & B2B and understand industry nuances as well as what resonates with audiences.
Define strategy & goals
Create compelling content
Measure, analyze, optimize
WHAT WE DO
Digital strategy and custom content for FinTech & B2B
Create focused, research-driven white papers, blog articles, and e-books on trends and key issues in your industry. Tell stories that resonate with your target audience and position you as a thought leader. High-quality, custom content for that attracts qualified leads.
Create e-newsletter, drip emails, and nurture sequences that encourage hand-raising behavior from prospects – whether it’s awareness, engagement, re-engagement or retention.
We provide social strategy to amplify your best stories. Social media isn’t just for B2C; we help increase the effectiveness of your social channels as a critical part of your consumer decision funnel.
Custom Content Strategy
We also offer persona development, competitive analysis and other custom content strategy for Fintech & B2B companies. Let’s chat.
Get the latest stories from the Content Rewired team
B2B has traditionally relied on very specific types of content to engage buyers: case studies, white papers, and blog posts. While these can all be highly effective ways to generate leads and achieve other business objectives, they are not the only forms of content. B2B organizations should consider dedicating resources to creating interactive content that[…]
B2C marketing always takes the credit for being emotionally evocative, creative, and envelope-pushing. B2B marketing, on the other hand, has tended to lean in favor of a more rational approach to marketing. With a more stern, business-like attitude, B2B marketers attempt to appeal to buyers based on business value. Several years ago, Google teamed up[…]
What is Fintech Thought Leadership? Fintech thought leadership taps into a company’s domain expertise to create content that adds value by presenting helpful information and/or solutions about and for pain points and problems their target audience has. Thought leadership can take the form of a video, white paper, ebook, article, Q&A, event, webinar, case study,[…]
In looking ahead to payments trends in 2019, a few things are clear: payments technology is advancing exponentially, payments infrastructure is shifting, and there is increased collaboration between incumbents and fintechs. Given these knowns, its likely that some payments trends will include product commoditization as well as the convergence of services. Payments companies then need[…]
We’ve spent a lot of time discussing different fintech marketing and content marketing strategies on this blog, but I want to deep dive into payments. We’ve worked with a number of payments companies for the past several years and one thing is clear: the market is crowded. From payment processors to P2P payment apps to[…]
Fintech startups looking to get traction, gain awareness, and grow sales should consider launching a fintech blog. We’ve discussed the importance of fintech stories, though the concept of having a brand narrative can mean many things. “Telling a story” can be a sales presentation, the front page of your website, or any content that your[…]
Customer preferences within the financial services industry are growing more sophisticated as people expect convenience and personalization. Fintechs have met consumers at this tricky intersection, disrupting much of the industry with innovative use of technologies. Through low-cost personalized products with customer-centric benefits, fintechs are poised to continue blockbuster growth through 2019. Just as differentiated and[…]
Content marketing is both a science and an art. Scientifically, you can measure, test, and distill down to the most effective tactics to achieve your marketing goals. On the other hand, there are more abstract concepts that can make or break a content marketing strategy. While mechanics are important, if you miss out on the[…]
In the last article, we talked about some great written content ideas for fintechs to consider. Blog posts, white papers, and case studies all serve a number of purposes, including educating people about your products and services, generating leads, and enabling your audience to keep a pulse on the industry. Written content, however, isn’t the[…]
In Part I, we laid the groundwork for successful content growth hacks for fintech startups. As a refresher, growth hacking is centered on the fastest ways to increase revenue. With content, we’re looking at the fastest ways to see new revenue from content marketing activities. Some of the ways to do this are to: Increase[…]