Fintech thought leadership has shifted from Sell to Tell. This requires the ability to produce high-quality content that resonates with your target audience. Our fintech content marketing agency can help you take your thought leadership to a higher level by optimizing the strategy, production and distribution of white papers, ebooks and other value-added content.
Fintech product marketing used to be a simpler game: you sold a product to a financial services buyer in a financial services context. Today, that neat triangle is gone. Now, you have to navigate the fintech SaaS convergence. The modern fintech product is increasingly: SaaS-shaped (workflow, dashboards, permissions, integrations), infrastructure-backed (APIs, orchestration layers, risk engines),…
Becoming a fintech industry expert is no longer just about having a great product, a strong balance sheet, or an impressive resume. In today’s market, expertise is defined publicly. It’s shaped by what you say, how often you say it, where it appears, and whether people trust you enough to repeat it. Right now, there…
Artificial intelligence has quickly become a part of every fintech marketer’s toolkit, and when it comes to fintech content development, it’s a necessity. Whether you’re building thought leadership pieces, crafting sales collateral, or developing customer education campaigns, generative AI can help you brainstorm and draft ideas faster than ever before. That said, many marketers feel…
LinkedIn content for fintech can be powerful, but requires a strategic mindset and shrewd execution. Smart marketers know that LinkedIn has evolved far beyond a digital résumé repository. Rather, it’s the channel where reputations are built, thought leaders emerge, and business relationships are forged. In fact, when it comes to growing authority, there’s arguably no…
If you’re in the B2B fintech space, you already know that building trust and credibility is everything. You probably also know B2B fintech thought leadership can be a great way to do this. But with so many players vying for attention, it can be tough to stand out. So how do you elevate your brand…
Fintech is one of the fastest-growing industries. Its fast evolution is one of the many reasons that fintech marketing departments have to stay one step ahead of both competitors and the market, including regulation, complexity, and changing consumer behavior. Just as fintech products and services must constantly innovate, marketing teams must also stay at the…
Let’s start with the obvious: Linkedin has more than 720 million members, making it an appealing option for all content marketers who are looking for a place to publish content. Fintechs often face added hurdles — like building trust and credibility — that make LinkedIn an especially appealing fintech content marketing tool. Business professionals trust…
A few years ago, the Northern Virginia Technology Council released a report that assessed the workforce skills requirements in Washington’s technology sector. One of the key findings was that soft skills are in high demand and low supply. In fact, around 80% of employers in the survey rated soft skills as the most important skills…
We are in the midst of a crippling, devastating crisis. It’s certainly one of the most impactful crises in my lifetime. And I am afraid. I am afraid for the people who are deathly ill with COVID-19. I am afraid for the people who find themselves out of work and struggling to provide basic necessities…
What is Fintech Thought Leadership? Fintech thought leadership taps into a company’s domain expertise to create content that adds value by presenting helpful information and/or solutions about and for pain points and problems their target audience has. Thought leadership can take the form of a video, white paper, ebook, article, Q&A, event, webinar, case study,…
