Our Story

We believe in the power of storytelling.

Our methodology is straightforward and simple: we look at your business objectives and use data and analytics to reverse engineer custom content marketing programs to meet your goals. We believe that people build relationships with other people, and we use that to mantra to foster connection with our clients and to help them build meaningful relationships with their prospects. Connection matters. We build the stories behind the connection.

Our values

Passion – We love what we do. We’re passionate about fintech and we’re passionate about storytelling. We fuse this love into powerful content marketing that achieves our clients’ goals.

Empathy – We relate to people. We believe in relationships, rapport, and awareness. We build strong partnerships with our clients and help them tell their best, most relatable stories to the people who need to hear it most.

Efficiency – We work hard and fast without sacrificing value or quality. Our passion feeds our ability to deliver quickly and on-point.

Authenticity – We keep it real. We believe in engaging in direct communication, embracing our true energy, and helping brands show the best version of themselves to the world.


Some of the faces behind the action

Ashley Poynter

Chief Storyteller

Ashley has over 15 years of experience building winning content marketing campaigns for B2B companies. She’s passionate about helping fintechs tell their best stories. 

When she’s not weaving words and strategies together for clients, Ashley spends time practicing her photography skills, exploring, and enjoying Chicago summers. 


Khao Poynter

Chief SECURITY Officer

Loves bow ties. 


Talented team of specialists across strategy, content development, project management, design, and more. We scale according to your needs.

Leanna Lee

Leanna Lee

Content strategist

Leanna Lee is a B2B content marketing writer with over seven years’ experience. She brings a marketing and journalism background and technical knowledge to long-form content, helping brands build trust through thought leadership campaigns. Leanna loves the challenge of translating info-heavy topics for Content Rewired clients’ audiences. 

Jaji Hammer

Managing Editor

Jaji Hammer is a writer, editor, and producer with a penchant for potent storytelling. She earned her MFA in Creative Writing from Northwestern University, and is a hair’s breadth from completing her PhD in American Literature from Claremont. Jaji has written for true crime podcasts, academic journals, online publications about crocheted afghans, and everything in between. In her “free” time, she and her husband enjoy wrangling their three beloved boys back into their cages.

Linda Rosencrance

Content writer

Linda Rosencrance is a freelance writer/editor/author in the Boston
area. Rosencrance has more than 30 years experience as an
investigative reporter, writing for many newspapers in the
metropolitan Boston area. She has written about information technology since 1999. Rosencrance is the author of six true crime books for Kensington Publishing Corp.

Madeleine Streets

content writer

Madeleine Streets is a writer and content producer based in New York. She writes about technology, finance, retail and lifestyle, and her work has been featured in publications such as Women’s Wear Daily, SELF, Tom’s Guide and Observer. When she’s not writing, you can find Madeleine exploring NYC, fostering cats and baking up a storm.

monica wilde

Monica Wilde

Project Manager

Monica is Content Rewired’s organizer extraordinaire. She is a creative and diligent problem solver who is adept at managing projects from inception to completion. Her background as a professional organizer translate into exceptional digital campaign management skills. In addition to spearheading planning and execution, she helps proof client work to ensure deliverables are flawless.

Susan Rose


Susan Rose is an award-winning copywriter that helps small businesses and Fortune 500 companies connect with their customers and prospects via compelling copy. For 30 years, Susan has been a journalist, marketing copywriter, and content strategist. Her super power is understanding what the audience really wants and how a specific product or service gets them there—whether it’s eliminating back pain or analyzing huge amounts of data.

Alex Carroll

Alex Carroll


Alex Carroll has extensive experience designing brand identities, websites, and marketing materials for companies of all sizes. He has designed for clients such as Domino’s, Zipcar, Spring Rewards, and The Salvation Army, as well as early stage startups and various nonprofit organizations. He enjoys working collaboratively with clients and stakeholders to craft the perfect designs that attract audiences and gain new customers.

Lobo Poynter

chief treat officer

In memoriam. 

Women-Owned Chicago Content Marketing Agency