Great fintech content is essential to any fintech inbound campaign. You need content assets that are high-quality, value-adding pieces to attract quality leads. But lead generation shouldn’t necessarily be the only goal of your content marketing. In a recent blog post, I talked about the erosion of trust within the finserv and fintech spaces. That[…]
Content Marketing can be complex, but it doesn’t have to be when you use content marketing tools to streamline internal processes. These tools can aid in-house teams at every stage in content marketing: developing a strategic plan, the creation of content (video, written content assets, audio, social media posts, etc.), and the promotion and sharing[…]
Fintech lead generation is a hot topic as fintechs are increasingly under pressure to drive new leads and business. In the first quarter of 2017, global investment in fintech companies hit $3.2 billion, with US investment leading the charge. Fintech growth has been exponential for the past few years, with many companies maturing and investors[…]
As fintech continues its upward trajectory, startups and large enterprises alike are looking for ways to move the needle, increase customer acquisition, and drive awareness and demand around emerging financial technologies. Fintechs are in a unique position where they must walk the fine line between edginess to stand out in a sea of competitors and[…]
The perfect storm is brewing for the fintech industry. According to Capgemini’s World Fintech Report 2017, 50.2% of worldwide customers report doing business with at least one non-traditional firm. As both consumers and businesses become hungrier for new innovations, VCs expand funding, technology evolves at a rapid rate, and barriers to entry decline, fintechs[…]
It’s not news that content has changed the way we conduct business, or that great content helps businesses of all sizes stand out and drive meaningful results. In looking at fintech marketing trends, content marketing should be at the top. From awareness to intent and consideration to decision, quality content marketing can get your story[…]
Stories are powerful. I keep beating that drum because it’s true, and also because I hope the skeptical will see the light. Good storytelling is important at every stage in the game, from awareness and interest to consideration and decision. To be good at B2B storytelling, you need to have a fundamental understanding of content[…]
Content marketing is a popular topic for B2B digital marketers today. It’s not hard to see why; according to a Demand Gen report, 96% of B2B buyers report they want content with more input from industry leaders. While not every company has a documented content marketing strategy, many have begun implementing tactics like blogging, native[…]
“Is Content Marketing A Scam?”– It’s a deafening headline for those who make their living by providing content strategy, development, and distribution. It’s also a valid question that actually came to the forefront of my brain last week after meeting with my accountant. This guy is possibly one of the best small business owners I’ve[…]
Did you know 55% of B2B businesses don’t even know what content marketing success or effectiveness looks like? Without the ability to define success, even the best content marketing intentions are set up for failure. Content marketing continues to be a celebrated way to drive awareness, generate leads and expand the customer base. Many[…]