The freelancer vs. agency conundrum is not new. If you’re a business that wants to get started with content marketing, you have several options: You can leverage your in-house marketing department to start creating content You can hire a freelancers to start creating content, or You can hire a niche content marketing agency to start[…]
Do you know how to use LinkedIn for B2B lead generation? It’s one of the biggest social questions posed to our team (we wrote an in-depth piece about different strategies and tactics here) and we’ve put together the infographic above to help you take actionable steps to improve your LinkedIn lead generation. It’s not surprise[…]
An actionable fintech marketing plan is essential for startups who are increasingly under pressure to drive new leads and grow business. Adding to that pressure is the fact that competition is heating up. Established players and startups in the fintech space are battling for the limelight but both are also competing against the incumbent traditional banks and financial[…]
Inbound marketing encompasses a wide array of tactics, goals, and metrics. The key ideas here are to increase awareness, drive better leads, and convert more often. Inbound marketing paves the golden road for consumers to find your brand, engage with your brand, and love your brand. Some key ingredients to inbound marketing include: Content Creation[…]
As a nascent industry, many fintechs are looking for an effective growth hack or two to stir the pot. The fintech industry faces unique challenges when it comes to marketing products and services. In addition to abiding by regulations, fintechs also face hurdles in effectively building trust in the marketplace. More and more companies are[…]
It’s 2018, so if you’re not using a data-driven content marketing strategy, you’re not doing it right. Whether you’re a novice when it comes to content marketing or an experienced strategist, getting results from your efforts can be tough. Many learn quickly that producing a high quantity of content is simply not enough. With[…]
Fact: Companies are digging their heels in when it comes to content marketing: Why the surge in content marketing? Because it’s a tried and true way to increase brand awareness, build trust, and develop authority. Which is also what makes it a perfect strategy for the fintech industry. We previously talked about how great content[…]
Fintech companies are increasingly relying on content marketing as a manner of growing brand awareness, bridging knowledge gaps, and generating leads. Since an inherent outcome of effective content marketing is trust-building, it’s become a critical strategy for smart marketers within fintech companies. Another good reason many fintech (and other) organizations are turning to content marketing?[…]
LinkedIn is a popular tool for business social media marketing. B2B marketers routinely leverage this platform for digital marketing efforts, as the stats show: 79% of B2B marketers view LinkedIn as an effective medium for generating leads 92% of B2B marketers prefer LinkedIn over all other social media platforms 80% of B2B leads come[…]
It’s fascinating how often advertising and marketing professionals (and content marketers) are referred to as “creatives.” It’s no doubt that content marketers need to have a creative side to craft engaging content. But engaging content is not the only ingredient for an effective content marketing program. A data-driven content marketing strategy can yield high-impact results.[…]