fintech marketing trends

Fintech Marketing Trends: Why Great Content Can Power Explosive Growth for Fintech Companies

It’s not news that content has changed the way we conduct business, or that great content helps businesses of all sizes stand out and drive meaningful results. In looking at fintech marketing trends, content marketing should be at the top. From awareness to intent and consideration to decision, quality content marketing can get your story[…]

improve content marketing

What B2B Businesses Need to Improve Content Marketing

Stories are powerful. I keep beating that drum because it’s true, and also because I hope the skeptical will see the light. Good storytelling is important at every stage in the game, from awareness and interest to consideration and decision. To be good at B2B storytelling, you need to have a fundamental understanding of content[…]

content marketing builds relationships

Is Content Marketing a Scam?

“Is Content Marketing A Scam?”– It’s a deafening headline for those who make their living by providing content strategy, development, and distribution. It’s also a valid question that actually came to the forefront of my brain last week after meeting with my accountant. This guy is possibly one of the best small business owners I’ve[…]

content marketing success

The Lies B2B Businesses Tell Themselves About Content Marketing Success

  Did you know 55% of B2B businesses don’t even know what content marketing success or effectiveness looks like? Without the ability to define success, even the best content marketing intentions are set up for failure. Content marketing continues to be a celebrated way to drive awareness, generate leads and expand the customer base. Many[…]

stories to generate sales

Good Storytellers are the New Salespeople: Using Stories to Generate Sales

Why content matters: using stories to generate sales from Ashley Poynter Good content marketing uses stories to generate sales and is an integral part of any marketing mix for B2B businesses. The research shows that B2B buyers are less interested in talking to sales people and more interested in nosing around online to solve their problems.[…]

b2b storytelling

From Stories to Sales: What Marketers Need to Know About B2B Storytelling

Stories are one of the most powerful drivers of emotion, perception and action on the planet. Great stories move humans in a visceral way and they have the power to compel a desired action by the teller. B2B storytelling has become a prominent part of the marketing mix, though the skill is embraced in a[…]

custom content for payments

Why Custom Content is Essential for Payments Companies

  The Payments industry is complex, dynamic and evolving, with new companies and technologies emerging daily. One of the biggest struggles I hear from these companies is finding ways to break away from the herd.  The best answer I have is creating custom content for payments topics.  Differentiation is an industry-agnostic challenge, but one that[…]

content marketing for payments

Why Content Marketing for Payments Is a Must

I recently published a post on LinkedIn that discussed the importance of content marketing for payments companies and outlined some content strategies and tactics for those looking to jump-start a content program. I’ve worked with a number of payments companies and consultants over the years and the number one complaint is that time and resources are[…]