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In the era of Big Data, there are millions of articles about the importance of implementing data-driven strategy and marketing programs. I have read 25
We still don’t know where the cards will fall in terms of the economic fallout from the pandemic. Many organizations — and marketers, especially —
Want to skip the article and go straight to download the NEW Fintech Customer Acquisition Playbook? Do it now. When we wrote about fintech customer
HubSpot recently released the results of its third annual State of Content Marketing Survey, providing insights into big wins, new challenges, and emerging trends. The
A few years ago, McKinsey published an article about how successful companies turn creativity into business value and growth. In other words, it looked at
The coronavirus pandemic is having a negative impact on many companies, but it’s also highlighting the necessity of fintechs and the services they provide. We’re
Chances are, you had a marketing strategy already in place for 2020. Then a global pandemic hit and dashed your plan to pieces. Maybe. While
As the COVID-19 pandemic continues, a subsequent recession seems inevitable. Even before the global health crisis became a serious concern, B2B buyers were bracing themselves
With the global pandemic changing the landscape of business, the status quo has undergone a shock. Some businesses were (at least somewhat) set up for
We are in the midst of a crippling, devastating crisis. It’s certainly one of the most impactful crises in my lifetime. And I am afraid.
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