It’s not news that content has changed the way we conduct business, or that great content helps businesses of all sizes stand out and drive meaningful results. In looking at fintech marketing trends, content marketing should be at the top. From awareness to intent and consideration to decision, quality content marketing can get your story[…]
Stories are powerful. I keep beating that drum because it’s true, and also because I hope the skeptical will see the light. Good storytelling is important at every stage in the game, from awareness and interest to consideration and decision. To be good at B2B storytelling, you need to have a fundamental understanding of content[…]
Content marketing is a popular topic for B2B digital marketers today. It’s not hard to see why; according to a Demand Gen report, 96% of B2B buyers report they want content with more input from industry leaders. While not every company has a documented content marketing strategy, many have begun implementing tactics like blogging, native[…]
“Is Content Marketing A Scam?”– It’s a deafening headline for those who make their living by providing content strategy, development, and distribution. It’s also a valid question that actually came to the forefront of my brain last week after meeting with my accountant. This guy is possibly one of the best small business owners I’ve[…]
Did you know 55% of B2B businesses don’t even know what content marketing success or effectiveness looks like? Without the ability to define success, even the best content marketing intentions are set up for failure. Content marketing continues to be a celebrated way to drive awareness, generate leads and expand the customer base. Many[…]
Why content matters: using stories to generate sales from Ashley Poynter Good content marketing uses stories to generate sales and is an integral part of any marketing mix for B2B businesses. The research shows that B2B buyers are less interested in talking to sales people and more interested in nosing around online to solve their problems.[…]
Stories are one of the most powerful drivers of emotion, perception and action on the planet. Great stories move humans in a visceral way and they have the power to compel a desired action by the teller. B2B storytelling has become a prominent part of the marketing mix, though the skill is embraced in a[…]
No one likes to suck at email marketing. Unfortunately, it happens often. Email marketing should be a part of your content marketing strategy…and done well. The graphic below highlights 5 quick tips that you can do right away. Also, the title to this post is deceptive….because we’ve included four more bonus tips to help you win[…]
The Payments industry is complex, dynamic and evolving, with new companies and technologies emerging daily. One of the biggest struggles I hear from these companies is finding ways to break away from the herd. The best answer I have is creating custom content for payments topics. Differentiation is an industry-agnostic challenge, but one that[…]
I recently published a post on LinkedIn that discussed the importance of content marketing for payments companies and outlined some content strategies and tactics for those looking to jump-start a content program. I’ve worked with a number of payments companies and consultants over the years and the number one complaint is that time and resources are[…]