content and seo

Dynamic Duo: Why Content and SEO Go Hand-in-Hand

Content and SEO are two broadly and frequently used terms when we talk about inbound Marketing. While most know how content marketing and SEO work individually, how they fit together can be less clear. Long answer short: you need content to support your keyword strategy and you need to understand what people are searching for[…]

content marketing consultant

5 Reasons You Need a Content Marketing Consultant

It’s no doubt that content is the heart and soul of a business. In fact, it has long been touted as an imperative internet marketing tool that can help you build a strong presence online and nurture relationships with prospective customers. How and where you present your message – and what your message looks like[…]

content creation

The Secrets to Stellar Content Creation

The best secret for stellar content creation is simple: get started. Truthfully, one of the biggest hangups to a great content marketing program is inertia and fear of making mistakes. The fact is, a lot of the heavy lifting for content creation happens in the content marketing strategy, goal-setting, and persona-building stages. If you’ve laid a well-thought[…]

digital-content-marketing-strategy

Digital Content Marketing Strategy: How to Create a Plan that Works

Here’s a harsh reality: Most SMBs have little to no idea what they’re doing when it comes to content marketing. Only 28% of B2B organizations consider themselves in the “sophisticated” stage of content marketing maturity. Many have put together teams and some even have an idea of what successful content marketing looks like. But being[…]

audience persona

Beginner’s Guide: How to Build an Audience Persona

Audience personas help you gain insight into prospective customers and influencers so you can create compelling, engaging content tailored to their needs.   You want to spend some time on this step, otherwise your entire content marketing program could be a total bust. You want to be focused and deliberate in your content development and that[…]

content marketing goals

How to Define & Document Content Marketing Goals

  Defining and documenting your content marketing goals is essentially asking yourself why you are embarking on this mission. It’s the “what’s the point?” It’s also solidifying what you will measure success by. It’s also Step 1 in creating a winning content marketing strategy.  In an ideal world, your content marketing goals are tightly coupled[…]

choosing a content marketing agency

Top Considerations for Choosing a Content Marketing Agency

Congrats! You’ve embarked on the journey of choosing a content marketing agency to help you earn more traffic, boost awareness, move people through the buyer’s journey, add to your credibility, generate leads, and accomplish more on your long list of marketing goals. It’s an exciting, daunting time. A Google search of “content marketing agency” yields[…]

Fintech Content 101: Focus on Creating Retention Content

Great fintech content is essential to any fintech inbound campaign. You need content assets that are high-quality, value-adding pieces to attract quality leads. But lead generation shouldn’t necessarily be the only goal of your content marketing. In a recent blog post, I talked about the erosion of trust within the finserv and fintech spaces. That[…]

content marketing tools

Top Content Marketing Tools to be More Effective, Efficient, and Creative

Content Marketing can be complex, but it doesn’t have to be when you use content marketing tools to streamline internal processes. These tools can aid in-house teams at every stage in content marketing: developing a strategic plan, the creation of content (video, written content assets, audio, social media posts, etc.), and the promotion and sharing[…]