Data-Driven Content Marketing Strategy

How to Build a 90-Day Data-Driven Content Marketing Strategy

I’ve talked about building a data-driven strategy before, but now you can get the framework for a solid, 90-day data-driven content marketing strategy through my new course. You’ll learn how to build & launch a data-driven content marketing strategy from scratch in just under 90 minutes. Here’s the best part: It’s available now for 94%[…]

corporate storytelling

What Is Corporate Storytelling & How It Can Enhance Your Strategy

Personal connection is a key part of business that often gets overlooked. Companies get stuck on facts, figures, bottom lines, price points and value propositions, and they forget to show any humanity. Since the best B2B relationships are deep and enduring, it’s a big missed opportunity. Perhaps the strongest way to elicit empathy and show[…]

content marketing best practices

Top 10 Content Marketing Best Practices for Fintech

Content marketing is no easy feat for most businesses. It goes one step further for businesses operating in a complex, ever-changing industry like fintech. Established fintechs and startups alike face obstacles across the board when it comes to presenting effective storytelling that drives action. Content marketing best practices can pave the way for success.  To[…]

freelancer vs. agency

Freelancer vs. Agency: Who Should Do Your Content Marketing?

The freelancer vs. agency conundrum is not new. If you’re a business that wants to get started with content marketing, you have several options: You can leverage your in-house marketing department to start creating content You can hire a freelancers to start creating content, or You can hire a niche content marketing agency to start[…]

Fintech Marketing Plan

[Infographic] Building a Fintech Marketing Plan Via the Art of Lead Generation

An actionable fintech marketing plan is essential for startups who are increasingly under pressure to drive new leads and grow business. Adding to that pressure is the fact that competition is heating up. Established players and startups in the fintech space are battling for the limelight but both are also competing against the incumbent traditional banks and financial[…]

effective growth hacks

[Infographic] Need an Effective Growth Hack for Fintech Content Marketing?

As a nascent industry, many fintechs are looking for an effective growth hack or two to stir the pot. The fintech industry faces unique challenges when it comes to marketing products and services. In addition to abiding by regulations, fintechs also face hurdles in effectively building trust in the marketplace. More and more companies are[…]