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Stories are powerful. I keep beating that drum because it’s true, and also because I hope the skeptical will see the light. Good storytelling is
Content marketing is a popular topic for B2B digital marketers today. It’s not hard to see why; according to a Demand Gen report, 96% of
“Is Content Marketing A Scam?”– It’s a deafening headline for those who make their living by providing content strategy, development, and distribution. It’s also a
Did you know 55% of B2B businesses don’t even know what content marketing success or effectiveness looks like? Without the ability to define success,
Why content matters: using stories to generate sales from Ashley Poynter Good content marketing uses stories to generate sales and is an integral part of any
Stories are one of the most powerful drivers of emotion, perception and action on the planet. Great stories move humans in a visceral way and
No one likes to suck at email marketing. Unfortunately, it happens often. Email marketing should be a part of your content marketing strategy…and done well.
The Payments industry is complex, dynamic and evolving, with new companies and technologies emerging daily. One of the biggest struggles I hear from these
I recently published a post on LinkedIn that discussed the importance of content marketing for payments companies and outlined some content strategies and tactics for
You’ve established a strategy to guide your content marketing efforts and you know which types of content to produce, so what’s next? Once your content
Content Rewired specializes in the strategy and execution of content marketing for Fintech & B2B companies to increase traffic, promote thought leadership, and generate leads.