Roundup: May 2022’s Best Fintech & Marketing Stories

Last Updated on May 24, 2022 by admin

Runaway inflation and rising interest rates have put financial technology stocks through the wringer over the past several weeks. The overall market downturn alongside the fintech slump has given many fintechs pause – and pushed some into full defense mode. Investment is cooling. What does it all mean for the future of fintech?

Rob Straathof, CEO of embedded finance provider Liberis, is optimistic: “It’s possible we are entering a rough period from a global economic growth perspective, but the fintech industry shouldn’t be too worried because great companies will find a way to raise additional capital if needed.” 

This month’s roundup looks at several different trends making headlines – from what’s happening with BNPL to top bank-fintech partnerships. We also feature our own articles from the month to give you helpful advice and tips on putting your best marketing foot forward if you operate in the fintech space. 

While current circumstances seem tenuous, content marketing is a high-ROI way to improve margins – when done well. If you’re looking to launch content marketing at your organization or aiming to produce more consistent, interesting content in 2022, reach out for a free consultation. We’d love to talk through your thoughts and offer some of ours to ensure you get started on the right foot. 

In the meantime, here’s a look at some of the most interesting stories around fintech and marketing and…fintech marketing from May. 

Top Fintech News from Around the Web

6 fintech partnerships for banks to watch — Fintech-bank partnerships are not new, but they do seem to be on the rise. As traditional financial institutions feel the pain of digital transformation and keeping up with a sophisticated customer base, many are turning to fintech partnerships to help ease the technological burden and reach new audiences. This article looks at some of the more recent bank-fintech partnerships and how they’re changing financial services in a constantly-evolving landscape. 

Over 40% of shoppers have made a late payment using buy now, pay later: That’s ‘an awful lot of people’  The share of American adults that have used buy now, pay later (BNPL) has jumped 12 points in 2022 — to 43%, according to Lending Tree. Of that percentage, more than four in ten (42%) have had to pay some sort of late fee. Generation-wise, the amount of baby boomers who have used BNPL has doubled from 10% to over 20%. It’s not uncommon to see one or more BNPL options in the online checkout section of some of your favorite retailers. But what do delinquency rates mean for BNPL services and the consumers that use them?

How are Challenger Banks Transforming the Banking Landscape? —  Neo banks. Challenger banks. Disruption abounds. But what is the difference between each of these disruptors? How do they differ from traditional banks? One of the biggest indicators of success in banking is the ability to be customer-centric and provide a smooth, unparalleled customer experience, online and off. Which banks (and types of banks) are doing this best?

Why Financial Marketers Should Focus on Customer Loyalty in 2022 —  According to the Salesforce “State of the Connected Customer” report, customers are demanding empathy more than ever. That means that brands need to have a deep understanding of their customers’ unique needs and expectations. With the move to digital, financial service providers have a tremendous opportunity to harness the power of personalization to both understand and meet those needs and expectations — and drive loyalty. 

Top Content Rewired Posts from May

And of course, here’s a curation of Content Rewired’s top posts from May:

Is Your Fintech Content Irrelevant? — Content is a critical part of online research for B2B buyers — including B2B fintech buyers. The problem is that content often fails to engage buyers because it either does not add value or is irrelevant. Nearly two-thirds of buyers consider content irrelevant, causing them to disregard it. In a crowded market, it’s essential to make sure your content has a purpose. It’s also important to get the right content in front of the right eyes at the right time. If your brand is failing to do this, you should ask yourself: “Is my fintech content irrelevant?”

Tighten Up Your B2B Fintech Content Writing Writing for a B2B fintech audience can be challenging. It’s a tightrope walk of keeping things interesting while also educating your audience and compelling them to take action. Use active verbs. Be direct. Say what you min. Ditch passive voice. These are common-sense writing tips that apply regardless of your industry. But there are other ways fintechs should enhance their writing, like ensuring content has purpose, is authentic, and entertains. Striking a balance between entertainment value and educational value can be tough, but it’s workable. Here are the best ways to tighten up your B2B fintech content writing to be more impactful for your audience.

What’s Your Fintech SEO Strategy?  —  Documenting goals, doing keyword and topic research, conducting competitive analysis, and improving both technical and content SEO strategies are integral to an effective fintech SEO strategy. Yet many fintechs are missing the boat. Fintechs face unique challenges when it comes to developing an SEO strategy. Many fintechs are category creators – meaning many of their searchers may not even know what they are searching for. Many organizations are still in the nascent stages of developing the vocabulary they use to talk about their products, services, and brand.  Implementing a solid fintech SEO strategy ensures that your brand can be found by prospects at every stage in the customer journey. The more searchers can find you, the more they will look to you as a trusted resource as they navigate that journey. So how do you walk and chew gum when it comes to fintech SEO?

Looking for more in-depth fintech marketing tools and content? Check out one of our helpful guides: 

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