Data-Driven Fintech Content Marketing Strategy
Fintech is complex, but it shouldn’t be for your customers. We lean into our industry experience to create a custom fintech content marketing strategy that fits your organization. We rely on a data-driven approach. You tell us your goals and we reverse engineer the best strategy based on our expertise in getting results. We use analytics, market research, and our scientific discovery process to craft a roadmap for the fastest path to results. Our endgame: to put high-quality, relevant content in front of the right eyes at the right time.
A solid fintech content marketing strategy requires a thorough analysis of your “who.” Businesses must be focused and deliberate in content development and that requires a deep understanding of the people who will be consuming the content. The idea is “tell, don’t sell” and to “tell” effectively, you need to understand what appeals to your audience.
We help you gain insight into prospective customers and influencers via audience personas. We leverage market research, your data, and our expertise to build personas that act as the foundation for an effective content marketing strategy. We use audience personas to help you craft compelling, engaging content tailored to their needs.
You want to stand out. You want to be a thought leader. Problem is, the space is crowded with lots of shouting voices. We help you separate from the herd and create an impactful fintech content marketing strategy by analyzing the content created in your market.
We look at what your competitors are publishing—and where they’re publishing—to ensure that you’re creating differentiated content that packs a punch. Our competitive content analysis helps you gain an edge with your content marketing strategy by leveraging your competitors’ insights to stand out.
Creating a fintech content marketing strategy requires significant planning. It demands an entire team behind it. And we know a lot of people don’t have an entire content marketing strategy team to dedicate to content planning, so we take that off your plate. We’ll build out your content calendar with an optimized mix of content topics, types, and media to create an impact.
Maintaining a content calendar takes dedication and effort (and some creativity!). We offer all three so you can continue to produce high-quality content at a regular cadence and meet your marketing objectives.
Bespoke Fintech Content Marketing Strategy
In the rapidly evolving world of financial technology, a bespoke fintech content marketing strategy is essential for fintechs. It’s not just about standing out from the crowd, it’s about establishing credibility and trust in a highly regulated industry.
Leveraging industry expertise in the content strategy can help fintechs demonstrate their understanding of complex financial topics, laws, and regulations. It also enables them to engage with their target audience in a meaningful way, turning complex concepts into easy-to-understand content.
Tailored content that is informative, engaging, and authoritative, speaks directly to potential clients, showcasing the fintech as a thought-leader and driving customer acquisition and loyalty. In the dynamic fintech landscape, a tailored content marketing strategy that capitalizes on industry expertise is not just beneficial, it’s crucial.
Data is more critical than ever, especially for fintechs. The connection between fintech solutions and data is clear, but what role does it play in content marketing? Building and executing on a data-driven fintech content marketing strategy means bridging the gap between raw data and meaningful content.
A fintech marketing agency like Content Rewired can integrate quantitative information to inform and refine the content we create for fintech businesses. Our content strategy isn’t about blindly following trends or creating content in isolation. It’s about grounding every decision, from topic selection to content format, in robust and reliable data.
A data-driven approach ensures that content resonates with the intended audience, aligns with their behaviors and preferences, and meets them where they’re most active and engaged. The numbers provide an insightful narrative, revealing what customers want, how they interact with content, and what drives their decision-making processes.
A data-driven fintech content marketing strategy is both art and science. It blends the creative with the analytical, merging engaging storytelling with hard facts to craft content that not only captivates but also converts.
Every fintech solution is crafted with a specific user in mind. These users can often be bucketed into different audience segments, based on a variety of attributes. And these audiences rely on content to inform their decision making processes. Catering to their needs requires a deep understanding of who they are, what they need, and where they go for information. We do a deep dive in order to answer those questions and build out robust audience personas that can be used to inform content.
As a fintech marketing agency, we’re never writing for a generic audience. We’re writing for Mary, the 30-year-old entrepreneur looking for a secure payment gateway for her online store, or Jackson, the CTO of a payroll management service provider who needs a global payments platform.
By understanding these personas – their challenges, goals, behaviors, and preferences – content creators can tailor their message to resonate more deeply. It’s not just about addressing a broad audience; it’s about speaking directly to Mary or Jackson, offering solutions that cater to their unique needs.
Audience personas in fintech content marketing ensure that content is relevant, personalized, and impactful. They shift the narrative from product-focused to customer-centric, ensuring higher engagement, trust, and ultimately, conversions.
Innovations emerge at lightning speed in fintech, so standing out in the crowd can be a pressing concern. This is why competitive research is essential. But how does it fit into the fintech content marketing puzzle?
Any seasoned fintech marketing agency recognizes the value of understanding the competitive landscape. Competitive research isn’t just about knowing who the competitors are, but understanding their strengths, weaknesses, and most importantly, their content strategy.
By diving deep into what competitors are doing – the topics they cover, the formats they use, the platforms they’re active on, and the engagement they receive – businesses can identify gaps and opportunities. We dig deep to find a crucial topic that competitors have overlooked, a fresh, innovative content format that hasn’t been explored.
Competitive research provides insights into what works and what doesn’t within the target market. It offers a benchmark, helping businesses gauge their content’s effectiveness and refine their strategies for better results.
Integrating competitive research into a fintech content marketing strategy ensures that businesses are not just adding to the noise but cutting through it. It provides a roadmap, guiding content creators to craft messages that are relevant, unique, and compelling, setting them apart in a saturated market.