Our Work

Fintech AEO/SEO case studies & content marketing wins.

Real results from fintech brands we’ve partnered with.
Built for the way B2B buyers research, evaluate, and decide.

Schedule a call → See our approach

Trusted By

Awards & recognition

Award-winning results. Proven impact.

content rewired clutch global fintech content marketing agency award

top women owned content marketing agency

Featured case study

SEO, AEO, GEO Case Study

PaymentWorks sells a vendor onboarding and identity platform that almost nobody could find in search. Content Rewired ran a two-year content marketing program with SEO at its core, building the search architecture, editorial authority, and publishing rhythm the category demanded.

The platform now ranks first for its highest-intent terms. Organic traffic doubled and featured snippets more than doubled. Inbound leads grew 192% year over year, delivering nine closed deals worth $560K between January and September 2025. Search has become a durable revenue channel, carrying a fifth of active pipeline and 8% of year-to-date revenue.

View Full Case Study →

Testimonials

What people say about us.

Content Rewired is well known within the financial services industry here in Chicago. The quality of the content is very impressive, and the team works with incredible speed. Also, I appreciate their approach to communication. Each person from Content Rewired is remarkable in their own right. Newsletter clicks and opens have increased, and users have responded positively to Content Rewired’s articles. Leveraging a structured approach, the team continues to facilitate a seamless partnership. They routinely deliver high-quality content within short deadlines.
Marci LaRouech
Vice President of Client Success, Arrow Payments
Ashley was recommended by a former colleague and I can’t thank him enough for introducing her to us. Ashley is a true content champion and her professionalism, patience & agility to understand business goals is exemplary. Our synergy with Fintech & technology in general, makes Content Rewired a trusted partner and I would recommend Ashley and her team for the superior quality of content that every growing organization make the most of.
Ruhita Sardesai
Lead – Marketing, Opus Consulting
Working with Content Rewired has been incredible! Since our first week working with Ashley, our sales leads have gone up dramatically and have not stopped since. The quality of work is incredible – the writing, strategies, and content are perfectly executed. It is evident that Ashley genuinely cares about her clients’ success. We are thrilled with the results and looking forward to a long-standing working relationship.
Jared Ronski
Co-founder, MerchACT
Producing and curating quality content for social is time-consuming. Managing my team and serving clients is my top priority, so having a resource to own that was a huge help. I’ve seen more engagement across channels and I’ve been able to connect with people in real life as a result of Content Rewired managing social activity. Working with Content Rewired has elevated my personal brand and established me as a leading voice in the communities I care about most.
Robert Jacobi
President, Arc Technology Group
Working with Ashley was incredible. We interviewed a lot of copywriters before making our decision and it was immediately clear that she has a uniquely deep grasp on what it takes to progress a brand when it comes to targeted content and SEO. When she came on board we hadn’t even launched our blog yet and over the following two years of working together we saw our direct traffic 10x. She’s comfortable working independently and creates value in everything she does.
Marshall Darr
VP of Marketing, Decent
Wow! I’ve had the pleasure of working with Ashley and the Content Rewired team on two projects and would highly recommend their services. They are strategic, thoughtful, dedicated, timely, and results driven when it comes to their clients and relationships. They challenge you, they get to the bottom of the message and the potential spider web effect, and come to the table with solutions, strategies, and tactics to execute on making your goals a reality.
Michael Donnelly
CEO, Red Suede Shoes

Real Experiences

Reviews from around the web

Michele Thompson
2020-07-07
Can you share any outcomes from the project that demonstrate progress or success? Our site saw an overall 24% increase in traffic on the days we published Content Rewired's content, which was significantly greater than previously experienced. We were very pleased with the results. How effective was the workflow between your team and theirs? Workflow between our team and Content Rewired was seamless. Communication was excellent. What did you find most impressive about this company? What I found most impressive was the quality of the content we were able to post, which surpassed anything we'd blogged to date. There was no need for editing on our end, and we were literally able to post the content directly to our site after receiving it. This was quite a change from other vendors, whose work required proofing and wordsmithing prior to posting. Are there any areas for improvement? None that I can think of!
Mackenzie Miller
2020-06-30
Can you share any outcomes from the project that demonstrate progress or success? We received article placements on industry specific websites, gained social media followers & added content for our blog. How effective was the workflow between your team and theirs? The workflow was very effective. Both our teams were remote so we handled everything over email and video conference. Anytime we needed anything from Ashley, she was very helpful and easy to get in contact with. What did you find most impressive about this company? It was very impressive how well Ashley understood our industry and what we wanted to accomplish, as it is a very niche market. Are there any areas for improvement? None that come to mind.
Robert Jacobi
2019-10-07
Can you share any outcomes from the project that demonstrate progress or success? After a ramp up period of approximately three months we saw our web traffic and social media acquisition double in the following three months. On an on-going basis we are consistently increases our visibility by 10% per month due to the content marketing provided. How effective was the workflow between your team and theirs? Their workflow, is simple, fast, and consistent. There's nothing more that we could ask for. What did you find most impressive about this company? One word, flexible. With occasional shifting content needs, Content Rewired has been able to immediately bring their attention to our needs and fulfill the updated requirements. Are there any areas for improvement? None.
Marci LaRouech
2019-06-01
Can you share any outcomes from the project that demonstrate progress or success? Engagement with our content has increased, including more opens and clicks on our informational newsletter. How effective was the workflow between your team and theirs? We use a Trello board to add topic ideas and background information. The Content Rewired team takes those Trello cards and creates the content accordingly. What did you find most impressive about this company? The quality of the content is very impressive, and the team works with incredible speed. Also, I appreciate their approach to communication. Each person from Content Rewired is remarkable in their own right. Are there any areas for improvement? None.

Current Contractor - Freelance Writer in Chicago, IL
2018-01-29
I have been working at Content Rewired for more than a year Pros I've been freelancing as a content writer for Content Rewired over the past year, and this work is hard to beat. It's steady, interesting and fun work for a diverse set of clients in the payments/fintech space, allowing me to build an impressive portfolio around this dynamic industry that's helped me land additional work. The pay is more than fair and, unlike my other freelance jobs, I get paid immediately upon submitting my invoice -- always the same day and usually the same hour! Cons Nothing comes to my mind. Advice to Management Please continue to grow the business and provide more work.
Current Freelancer - Freelance Copywriter in Rockford, IL
2017-12-04
I have been working at Content Rewired for more than a year Pros The owner, Ashley Poynter, demonstrates stellar professionalism. Enthusiastic, expert in Payments, Fintech, and B2B content marketing. Ashley's assignments are well thought out, interesting, and really stretch this writer to learn new topics and improve her writing craft. After eight months and nearly 90 assignments, I recommend working with Ashley and Content Rewired. It's a pleasure. Cons None noted after nearly 90 assignments. Advice to Management None noted after eight months and nearly 90 assignments.

Chris Tsiolis
2018-04-02
Content Rewired is THE go-to provider for all of my content marketing needs. They specialize in the payments industry, but are excellent at customizing and executing marketing plans for all sorts of industries. Definitely recommend them, you will not be disappointed!

WHAT TO EXPECT

Frequently asked questions

We compiled a list of answers to address your most pressing questions regarding our services.

Content Rewired builds fintech content programs that report against pipeline contribution, organic and AI-surface visibility, and sales-influenced revenue rather than publishing volume. The PaymentWorks engagement documented above is the fullest public example: organic traffic doubled, inbound leads up 192%, $560K in closed-won revenue influenced]. Beyond that engagement, the client roster on this page spans payments, treasury, banking infrastructure, lending, and fintech SaaS. Most of that work sits under NDA or under a client executive’s byline, so the numbers live in private decks rather than on this page.

Ghostwriting is standard practice in senior fintech content marketing because a piece often earns its credibility from the executive, product leader, or subject matter expert whose name sits on it. Twenty years in B2B marketing produces a portfolio where a good share of the strongest work carries someone else’s byline. The selected published work below shows everything that can be shown publicly. The rest comes up on a call, with client permission and without the client names when permission does not extend that far.

A fintech content program typically shows early signal within three to four months and meaningful pipeline contribution between six and nine months. Search and AI visibility move slowest, because technical fintech queries sit in competitive territory and topical authority compounds gradually. Positioning and messaging work shows up faster, often inside the first quarter, since sales conversations change as soon as the narrative does. Compliance review adds real time in regulated categories, so a bank or a lender should plan for a longer runway than an infrastructure startup will need.

Content Rewired works with B2B fintech companies across payments, treasury, banking infrastructure, lending, and fintech SaaS, most often between Series A and Series C. The common thread is a technical product, a sophisticated buyer, and a sales cycle long enough that content has to do real work before anyone takes a call.