Digital engagement has a lot of faces, but it really gets down to how businesses interact with their audience online. Are you compelling, interesting, unique, and desirable enough to follow?
The end goal of most B2B fintech content marketing efforts is to generate leads. Content can drive awareness and increase engagement, leading people further down the marketing funnel and, hopefully, converting them to a customer. While customer retention and loyalty may not be the obvious goal of a content marketing strategy, there are good reasons…
You’ve probably heard the phrase “Content is King” and you may be tinkering with your own content. Maybe you’ve posted a few blogs here and there. You’ve published your work and watched and waited. Then nothing. Crickets. Even one experience like that is enough to turn anyone off from content marketing, but it’s not the…
Stories are powerful. I keep beating that drum because it’s true, and also because I hope the skeptical will see the light. Good storytelling is important at every stage in the game, from awareness and interest to consideration and decision. To be good at B2B storytelling, you need to have a fundamental understanding of content…
Content marketing is a popular topic for B2B digital marketers today. It’s not hard to see why; according to a Demand Gen report, 96% of B2B buyers report they want content with more input from industry leaders. While not every company has a documented content marketing strategy, many have begun implementing tactics like blogging, native…
You’ve established a strategy to guide your content marketing efforts and you know which types of content to produce, so what’s next? Once your content marketing is off the ground, you should strive to optimize how prospects are interacting with it. Prospects are running the show when it comes to the types of content for…
Marketers and advertisers have been trying to harness the attention (and digital wallets) of Millennials since forever (or 1981 at the earliest). Most people know the basics about this generation: they love smartphones, videos and social media. Still, marketing to millennials is tough. There are a lot of “X factors” when it comes to this…
