Lead generation has changed. If you’re struggling to generate leads for your business or have worked with a lead generation agency that fell short, you might be missing the critical ingredient to skyrocket lead generation: high-quality content is the secret sauce. Our experienced B2B lead generation team can help.
Your B2B demand generation strategy needs a refresh. Why? Because B2B marketing and demand generation strategies have undergone significant transformations in recent years. What worked a decade ago may no longer yield the same results in today’s digital-first world. With B2B buyers increasingly conducting their own research and relying on digital channels to inform their…
Welcome to the world of financial services inbound marketing, where the rules are different and the stakes are high. Traditional marketing tactics often fall short in an industry as regulated and competitive as this. That’s why inbound marketing has emerged as a game-changer for financial services firms looking to attract, engage, and retain clients in…
Fintech demand gen content serves many purposes. Not only can it be used for both lead generation and inbound marketing, but it also provides value to target customers that are invested in doing their own research. Fintech demand gen content can drive awareness among audiences that may not know about you or who aren’t quite…
Webinars are highly effective marketing tools for Fintech companies and can be one of the best ways for Fintech startups to gain trust and buy-in from their target audience. B2B and B2C Fintech marketing campaigns must be authentic and have a personal touch, and what better way to directly interact and engage your audience than…
Digital marketing is critical for financial technology companies, especially to raise awareness, generate new leads, and convert customers. The next step is to optimize fintech marketing to generate more leads. In a digital-first world, inbound marketing can be a highly effective strategy for engaging prospective customers. Inbound marketing is especially important for fintechs to build…
Let’s start with the obvious: Linkedin has more than 720 million members, making it an appealing option for all content marketers who are looking for a place to publish content. Fintechs often face added hurdles — like building trust and credibility — that make LinkedIn an especially appealing fintech content marketing tool. Business professionals trust…
B2B Fintechs can benefit from content that is personalized for prospects at every stage in the buying cycle. So long as each piece of content is aligned with an appropriate audience persona, you can generate new leads or nurture leads through the funnel. Doing this well requires more of a strategy than just throwing content…
Customer acquisition — finding prospects and converting them to customers — is a tall order. There are a whole funnel and flywheel involved, including awareness, consideration, and conversion. In the world of fintech, the emphasis is often placed on the “tech”, or building the underlying solution. The thing is, the biggest costs are typically associated…
B2B fintechs, like other B2Bs, have a longer buyer’s journey and sales cycle. It’s about building relationships at every stage in that buyer’s journey and making sure your prospects have the information they need to make an informed decision. That’s where fintech lead nurture campaigns come into play. Educating an audience includes building awareness about…
While a well-designed content marketing strategy is critical for optimal customer acquisition, there are many nuts and bolts behind that strategy that make it great when executed. Landing page optimization (including CTAs, copy, visuals, headlines, and other factors) can determine how successful your customer acquisition strategy is. In this article, we’ll review landing page optimization…
