Are you struggling to generate leads for your business? Have you worked with a lead generation agency that fell short? Are you missing the critical ingredient to skyrocket lead generation?
As an experienced B2B lead generation agency, we know that high-quality content is the secret sauce.
Modern SEO has changed the game, making high-value content essential to rank, grab attention, and compel action. Your audience has needs, pain points, and curiosities – it’s your job to meet those with information, solutions, and answers.
And when you meet those needs, you gain and build trust. People buy from those they trust.
Some people ask why they should work with a lead generation agency. The answer is largely contingent on their in-house capabilities. Lead generation and the production of high-quality content are tightly coupled. Businesses that don’t have the manpower to create high-quality content will ultimately fall short in the lead generation department.
The other important thing to remember is that not all content has the power to generate leads. That’s where we come in. We help clients understand their target audience and decision-makers and create and promote the right content to the right people at the right time.
Lead Generation Strategy
So what does a successful lead generation strategy look like? It can vary by industry, but in a general sense, we help clients with lead generation strategy by:
- Completing competitive analysis & research
- Creating high-converting landing pages
- Producing amazing content
- Promoting, distributing, and amplifying content
- Testing, tweaking, repeating
Lead Generation Ideas
Here are some lead generation ideas crafted by our in-house experts.
LinkedIn is a popular tool for business social media marketing. B2B marketers routinely leverage this platform for digital marketing efforts, as the stats show:
Fintech lead generation marketing is a hot topic as fintechs are increasingly under pressure to drive new leads and business. In the first quarter of
Why content matters: using stories to generate sales from Ashley Poynter Good content marketing uses stories to generate sales and is an integral part of any
Content marketing is all the rage right now. Many companies – from small businesses to brand mammoths – have dedicated significant resources to content marketing
Lead generation is the heart of growth for B2B companies. Fintechs are leaning increasingly into innovative strategies to attract potential clients – and content marketing can be a powerful tool. To turbocharge growth, some fintechs partner with a B2B lead generation agency.
At its core, content marketing involves crafting and disseminating valuable, relevant, and consistent content. The goal? Attract and retain a clearly defined audience, ultimately leading to profitable customer action.
For fintechs, trust and credibility are essential. Consistently offering valuable information to your audience positions your brand as an authority in your industry. When businesses see you as a knowledgeable source, they’re more likely to trust you with their needs.
Fintechs building new technologies have to effectively educate their audiences, and content marketing can help bridge the knowledge gap. High-quality content answers questions and solves problems in an engaging way, naturally drawing potential B2B clients who are searching for these solutions.
Online visibility is also important. Consistent content publication enhances visibility and showcases your unique value proposition for those searching for solutions in your niche.
And since everyone is on a different timeline, lead nurturing is critical. Content marketing helps nurture those leads, offering them more information and guiding them down the sales funnel at their pace.
Fintechs can tap into the expertise of a B2B lead generation agency proficient in content marketing to streamline processes and scale growth.
Personalized email marketing is a must-have in your marketing mix for B2B lead generation. Not only does it allow for one-to-one relationship building, but it helps your brand:
Cuts Through the Noise: Business inboxes are inundated daily. Personalized content resonates more as it directly addresses the recipient’s needs, pain points, or interests, making your email more likely to be opened and acted upon.
Enhance Engagement Rates: By tailoring content to suit specific segments of your audience, you’re more likely to trigger meaningful engagement. This could be in the form of inquiries, replies, or even direct conversions.
Fosters Trust: When businesses feel that you’re addressing them directly and understanding their unique challenges, it fosters a sense of trust and encourages relationship building.
Increase Conversion Rates: Personalized email content, directed at solving specific challenges or answering certain questions, naturally leads to higher conversion rates. It’s about delivering the right message to the right person at the right time.
By harnessing the power of personalized email marketing with the expertise of a B2B lead generation agency, businesses can significantly improve their chances of converting potential leads into loyal clients.
At its core, Search Engine Optimization (SEO) is about ranking higher on search engine results pages – but it’s a great tool for B2B lead generation. Teaming up with a B2B lead generation agency that understands the power of SEO can elevate your lead generation game by:
Increasing Visibility: When your business ranks high for relevant keywords, you become more visible to potential B2B clients actively searching for your products or services.
Attracting Targeted Traffic: SEO allows you to attract visitors with high conversion potential. These are businesses actively seeking solutions you offer.
Enhancing Credibility: Ranking high on search engines positions your business as an authority. In the B2B space, this credibility can significantly influence decision-making.
Producing Long-Term Results: SEO results take time, but once you see the benefits, you’ll want to maintain your SEO strategy to enjoy sustained visibility and lead inflow.
Lowering Costs: Compared to paid advertising, SEO offers a better ROI in the long run. While ads stop the moment you stop paying, SEO efforts, once set in motion, continue to yield results over time.
Collaborating with an experienced B2B lead generation agency like Content Rewired can yield substantial results when it comes to SEO and B2B lead generation.