Why content matters: using stories to generate sales from Ashley Poynter Good content marketing uses stories to generate sales and is an integral part of any
Are you struggling to generate leads for your business? Have you worked with a lead generation agency that fell short? Are you missing the critical ingredient to skyrocket lead generation?
As an experienced B2B lead generation agency, we know that high-quality content is the secret sauce.
Modern SEO has changed the game, making high-value content essential to rank, grab attention, and compel action. Your audience has needs, pain points, and curiosities – it’s your job to meet those with information, solutions, and answers.
And when you meet those needs, you gain and build trust. People buy from those they trust.
Some people ask why they should work with a lead generation agency. The answer is largely contingent on their in-house capabilities. Lead generation and the production of high-quality content are tightly coupled. Businesses that don’t have the manpower to create high-quality content will ultimately fall short in the lead generation department.
The other important thing to remember is that not all content has the power to generate leads. That’s where we come in. We help clients understand their target audience and decision-makers and create and promote the right content to the right people at the right time.
Lead Generation Strategy
So what does a successful lead generation strategy look like? It can vary by industry, but in a general sense, we help clients with lead generation strategy by:
- Completing competitive analysis & research
- Creating high-converting landing pages
- Producing amazing content
- Promoting, distributing, and amplifying content
- Testing, tweaking, repeating
Lead Generation Ideas
Here are some lead generation ideas crafted by our in-house experts.
Content marketing is all the rage right now. Many companies – from small businesses to brand mammoths – have dedicated significant resources to content marketing