Lead generation has changed. If you’re struggling to generate leads for your business or have worked with a lead generation agency that fell short, you might be missing the critical ingredient to skyrocket lead generation: high-quality content is the secret sauce. Our experienced B2B lead generation team can help.
Every website has landing pages. Bad news: there are about 400 million active websites in existence today, so cutting through the noise is, well, challenging. Unfortunately, landing pages are a necessity. You need a way to draw people to your website and to convince them to convert. For many B2B fintechs, this may mean a…
As the COVID-19 pandemic continues, a subsequent recession seems inevitable. Even before the global health crisis became a serious concern, B2B buyers were bracing themselves for a serious economic downturn. A November 2019 survey by Avionos found that over 80% of B2B buyers in the US were concerned or strongly concerned about the prospect of…
Inbound marketing encompasses a wide array of tactics, goals, and metrics. The key ideas here are to increase awareness, drive better leads, and convert more often. Inbound marketing paves the golden road for consumers to find your brand, engage with your brand, and love your brand. Some key ingredients to inbound marketing include: Content Creation…
LinkedIn is a popular tool for business social media marketing. B2B marketers routinely leverage this platform for digital marketing efforts, as the stats show: 79% of B2B marketers view LinkedIn as an effective medium for generating leads 92% of B2B marketers prefer LinkedIn over all other social media platforms 80% of B2B leads come…
Defining and documenting your content marketing goals is essentially asking yourself why you are embarking on this mission. It’s the “what’s the point?” It’s also solidifying what you will measure success by. It’s also Step 1 in creating a winning content marketing strategy. In an ideal world, your content marketing goals are tightly coupled with your…
Fintech lead generation marketing is a hot topic as fintechs are increasingly under pressure to drive new leads and business. In the first quarter of 2017, global investment in fintech companies hit $3.2 billion, with US investment leading the charge. Fintech growth has been exponential for the past few years, with many companies maturing and…
Why content matters: using stories to generate sales from Ashley Poynter Good content marketing uses stories to generate sales and is an integral part of any marketing mix for B2B businesses. The research shows that B2B buyers are less interested in talking to sales people and more interested in nosing around online to solve their problems….
Content marketing is all the rage right now. Many companies – from small businesses to brand mammoths – have dedicated significant resources to content marketing strategy and putting out some really compelling, informative content pieces. There are other companies who want to jump on the content marketing bandwagon but aren’t quite sure where to begin….
