Last year, Brandpoint released its report The State of Content Marketing for Financial Services, which shed some light on the goals and challenges of financial
Almost any B2B content marketing agency can produce good content. Not every B2B content marketing agency can tell stories.
And storytelling is important.
Why? Because according to the 2016 Content Preferences Survey Report, over half (51%) of B2B buyers use content to research buying decisions. B2B decision makers aren’t interested in talking to sales reps with an agenda. They want to do research their way, on their timeline, and on their preferred channels.
We use tracking and analytics to identify those preferences and behavioral trends and to create informational and compelling content that moves your audience to take action.
The dynamic of traditional sales has shifted. Smart marketers now have a better opportunity than ever to engage with buyers who do their own research via impactful storytelling.
Our team of content marketing experts helps you create content that:
- Increases web traffic
- Improves conversions
- Drives increased engagement with your brand
- Positions your brand and executives as thought leaders
- Generates more leads
Content Marketing for B2B
Content Rewired helps businesses strategize, create, test, analyze, and optimize content and content marketing programs to drive leads and sales opportunities. Whether you only need strategy or an execution partner – or both – we can help you build a content marketing program that delivers results.
B2B content marketing is an important tenet to a holistic, integrated marketing strategy. Working with a B2B content marketing agency can streamline these efforts, drive new leads, and positively impact revenue. Take a look at the related content we’ve produced below
B2B Content Marketing Ideas
Here are some B2B content marketing tips crafted by our in-house experts.
B2B has traditionally relied on very specific types of content to engage buyers: case studies, white papers, and blog posts. While these can all be
B2C marketing always takes the credit for being emotionally evocative, creative, and envelope-pushing. B2B marketing, on the other hand, has tended to lean in favor
Stories are powerful. I keep beating that drum because it’s true, and also because I hope the skeptical will see the light. Good storytelling is
Did you know 55% of B2B businesses don’t even know what content marketing success or effectiveness looks like? Without the ability to define success,
Why content matters: using stories to generate sales from Ashley Poynter Good content marketing uses stories to generate sales and is an integral part of any
Stories are one of the most powerful drivers of emotion, perception and action on the planet. Great stories move humans in a visceral way and
Content marketing is all the rage right now. Many companies – from small businesses to brand mammoths – have dedicated significant resources to content marketing