Almost any B2B content marketing agency can produce good content. Not every B2B content marketing agency can tell stories.
And storytelling is important.
Why? Because according to the 2016 Content Preferences Survey Report, over half (51%) of B2B buyers use content to research buying decisions. B2B decision makers aren’t interested in talking to sales reps with an agenda. They want to do research their way, on their timeline, and on their preferred channels.
We use tracking and analytics to identify those preferences and behavioral trends and to create informational and compelling content that moves your audience to take action.
The dynamic of traditional sales has shifted. Smart marketers now have a better opportunity than ever to engage with buyers who do their own research via impactful storytelling.
Our team of content marketing experts helps you create content that:
Content Rewired helps businesses strategize, create, test, analyze, and optimize content and content marketing programs to drive leads and sales opportunities. Whether you only need strategy or an execution partner – or both – we can help you build a content marketing program that delivers results.
B2B content marketing is an important tenet to a holistic, integrated marketing strategy. Working with a B2B content marketing agency can streamline these efforts, drive new leads, and positively impact revenue. Take a look at the related content we’ve produced below
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