Credibility and relationship-building are key to customer acquisition – and retention – for fintechs. While there is a certain amount of credibility built by the
Almost any B2B content marketing agency can produce good content. Not every B2B content marketing agency can tell stories.
And storytelling is important.
Why? Because according to the 2016 Content Preferences Survey Report, over half (51%) of B2B buyers use content to research buying decisions. B2B decision makers aren’t interested in talking to sales reps with an agenda. They want to do research their way, on their timeline, and on their preferred channels.
We use tracking and analytics to identify those preferences and behavioral trends and to create informational and compelling content that moves your audience to take action.
The dynamic of traditional sales has shifted. Smart marketers now have a better opportunity than ever to engage with buyers who do their own research via impactful storytelling.
Our team of content marketing experts helps you create content that:
- Increases web traffic
- Improves conversions
- Drives increased engagement with your brand
- Positions your brand and executives as thought leaders
- Generates more leads
Content Marketing for B2B
Content Rewired helps businesses strategize, create, test, analyze, and optimize content and content marketing programs to drive leads and sales opportunities. Whether you only need strategy or an execution partner – or both – we can help you build a content marketing program that delivers results.
B2B content marketing is an important tenet to a holistic, integrated marketing strategy. Working with a B2B content marketing agency can streamline these efforts, drive new leads, and positively impact revenue. Take a look at the related content we’ve produced below
B2B Content Marketing Ideas
Here are some B2B content marketing tips crafted by our in-house experts.
It’s another big month for fintech news. Between valuations, trends in fintech funding, and an uncertain outlook in the industry, there is a lot to
At Content Rewired, we specialize in the strategy and execution of content marketing for payments companies. Our methodology is simple: we look at your business
Copywriters are a hotly debated topic for many reasons. Some businesses are limited by budgets, which can make it extraordinarily difficult to find a high-quality
Creativity is such a delicious word. When I think of it, I envision the letters written in rainbow colors and an enchanting font (but hey,
Last year, Brandpoint released its report The State of Content Marketing for Financial Services, which shed some light on the goals and challenges of financial
B2B has traditionally relied on very specific types of content to engage buyers: case studies, white papers, and blog posts. While these can all be