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Credibility and relationship-building are key to win B2B fintech clients — and retain them. While there is a certain amount of credibility built by the performance of your product or solution, the truth is that trust and credibility building begins long before a customer even knows who you are. Content marketing can be not only…
It’s another big month for fintech news. Between valuations, trends in fintech funding, and an uncertain outlook in the industry, there is a lot to cover. We’re super hopeful for the future of fintech, and we’ve included some articles that outline just how great strides are possible. This month’s roundup looks at several different trends…
So you want to polish up your B2B fintech content writing? We can help. The good news is, you’re already halfway there. Recognizing that B2B fintech content writing is a cornerstone of successful marketing strategies is step one. It’s the bridge that connects your innovative financial solutions to the businesses that need them most. What…
At Content Rewired, we specialize in the strategy and execution of content marketing for payments companies. Our methodology is simple: we look at your business objectives and use data and analytics to reverse-engineer custom content marketing programs to meet your goals. Located in Washington, DC, Clutch links businesses with the best-fit agencies they need to…
We originally published this article in April 2021, but we’re revisiting it because B2B fintech marketing best practices change, and we’re due for an update in January 2024. B2B fintech products and services are some of the most challenging to market and sell. These solutions tend to be complex, excruciatingly technical, and, well, a tad…
Copywriters are a hotly debated topic for many reasons. Some businesses are limited by budgets, which can make it extraordinarily difficult to find a high-quality copywriter that understands the business and who can write well. Others believe that all B2B copywriters are capable of writing about any B2B subject matter. Still, others think that hiring…
Before we get into why listening is a great skill to possess and one that improves your marketing, let’s start with why not being able to listen is detrimental to your marketing. Let’s rewind to what marketing actually is. Marketing is what you do to promote your product and service to convince people to buy. …
Creativity is such a delicious word. When I think of it, I envision the letters written in rainbow colors and an enchanting font (but hey, that’s just me). Metaphorically speaking, it’s approaching a task like a hang glider about to launch her body off of a mountain so high that her first few moments are…
Last year, Brandpoint released its report The State of Content Marketing for Financial Services, which shed some light on the goals and challenges of financial marketers who do content marketing. Building an effective content marketing strategy and executing on that strategy is no easy feat. Content marketing can live or die depending on the size…
B2B has traditionally relied on very specific types of content to engage buyers: case studies, white papers, and blog posts. While these can all be highly effective ways to generate leads and achieve other business objectives, they are not the only forms of content. B2B organizations should consider dedicating resources to creating interactive content that…
