Why content matters: using stories to generate sales from Ashley Poynter Good content marketing uses stories to generate sales and is an integral part of any
Almost any B2B content marketing agency can produce good content. Not every B2B content marketing agency can tell stories.
And storytelling is important.
Why? Because according to the 2016 Content Preferences Survey Report, over half (51%) of B2B buyers use content to research buying decisions. B2B decision makers aren’t interested in talking to sales reps with an agenda. They want to do research their way, on their timeline, and on their preferred channels.
We use tracking and analytics to identify those preferences and behavioral trends and to create informational and compelling content that moves your audience to take action.
The dynamic of traditional sales has shifted. Smart marketers now have a better opportunity than ever to engage with buyers who do their own research via impactful storytelling.
Our team of content marketing experts helps you create content that:
- Increases web traffic
- Improves conversions
- Drives increased engagement with your brand
- Positions your brand and executives as thought leaders
- Generates more leads
Content Marketing for B2B
Content Rewired helps businesses strategize, create, test, analyze, and optimize content and content marketing programs to drive leads and sales opportunities. Whether you only need strategy or an execution partner – or both – we can help you build a content marketing program that delivers results.
B2B content marketing is an important tenet to a holistic, integrated marketing strategy. Working with a B2B content marketing agency can streamline these efforts, drive new leads, and positively impact revenue. Take a look at the related content we’ve produced below
B2B Content Marketing Ideas
Here are some B2B content marketing tips crafted by our in-house experts.
Stories are one of the most powerful drivers of emotion, perception and action on the planet. Great stories move humans in a visceral way and
Content marketing is all the rage right now. Many companies – from small businesses to brand mammoths – have dedicated significant resources to content marketing
B2B content marketing in finance requires an emotional connection with your audience. Storytelling helps foster that connection by conveying intricate and often complex concepts in an engaging and relatable manner.
Storytelling bridges the complexity gap by simplifying heavy subject matter. This makes content more accessible and more relatable for the target audience. Part of this is humanizing financial concepts. At its core, every financial transaction or strategy impacts real people and businesses. Storytelling shifts the focus from cold hard data to the human stories behind them, facilitating better audience engagement.
Authentic storytelling builds trust and credibility. Businesses can showcase their expertise and build credibility in the market by sharing experiences, challenges, and solutions. In turn, this drives engagement as well-crafted stories captivate your audience.
When prospects are engaged with a brand they trust, they are more comfortable making decisions. Information presented as a story can help prospects visualize the impact of their choices, making decision-making more intuitive.
Storytelling isn’t merely a tool—it’s the cornerstone of effective B2B content marketing in finance.
Navigating the vast landscape of the financial industry requires a precise blend of expertise, clarity, and the ability to connect. This is where Financial Services Copywriting comes into play—a specialized domain of writing tailored for the financial sector.
Financial Services Copywriting involves creating clear, compelling, and accurate content tailored for a range of financial products, services, and concepts. It’s not just about putting words on paper; it’s about translating complex financial jargon into digestible information that resonates with the target audience, whether they are individual consumers, businesses, or stakeholders.
A skilled financial services copywriter understands the landscape – from market trends and regulatory shifts to niche financial products. But a great financial services copywriter can tailor that information to your audience’s needs.
Meeting the audience’s needs consistently fosters trust and presenting accurate information builds credibility. The key is to infuse valuable information into meaningful stories and human-centric narratives that move the audience to action.
Financial Services Copywriting is the art and science of communicating in the financial realm—making the complex simple, the mundane interesting, and the data-driven narratives compelling.
Storytelling is an integral part of financial services copywriting. Financial topics can often seem distant and abstract. Storytelling anchors these topics in real-life scenarios, making them relatable and easier to comprehend.
A financial services copywriter knows that decisions, even financial ones, are driven by emotions. Storytelling taps into this, evoking emotions that drive action—be it an investment, a purchase, or a partnership.
Studies also suggest that information presented as stories is more easily remembered than plain data. In the competitive financial market, being memorable is a significant advantage.
Through stories, brands can share their values, vision, and journey. This not only differentiates them in the market but also fosters deeper connections with the audience.
Attention spans are dwindling, so a compelling story crafted by a skilled financial services copywriter can hook readers, ensuring they engage with the content fully.
In short, storytelling introduces a touch of humanity. It’s the bridge between complex financial concepts and the people they impact.