Tech Marketing Best Practices for 2024
June 11, 2024
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It’s time for tech companies to reevaluate their marketing strategies — and the tech marketing best practices they use. We’re not playing on the same
Marketing tools can simplify and streamline the most complex of content marketing programs and other marketing campaigns. There are tools to help your team at every stage in the marketing process, including:
- Writing
- Enterprise content marketing
- Graphic design
- Content creation
- Video creation
- Influencer marketing
- Conversion rate optimization
- Email marketing
Figuring out which tools to use can be a real hassle; too many tools in play can actually add to the complexity of your marketing program. When you find the right mix, however, the benefits can be outstanding:
- Increase the relevance and effectiveness of your marketing.
- Improve consistency across all marketing channels.
- Aggregate accurate customer data.
- Increase social sharing, referrals, and engagement.
- Decrease marketing costs.
Simplifying is key. Prioritize which elements of your content and overall marketing you need help with. From there, it’s easy to narrow down your choices until you find marketing tools that are the best fit for your business – and marketing goals.
Tools for Content Marketing
Content marketing lies at the center of successful inbound marketing programs. It’s popularity has been aided by the convergence of user-generated online content, social media, and mobile communication, yielding control to prospective customers.
Managing this shift in control can be time-intensive and overwhelming. Marketing tools can minimize the workload, automate processes, and enable your business to better manage and meet the expectations of your audience.
Marketing tools to help marketers effectively and efficiently execute marketing programs, campaigns and strategies without breaking the bank – or their backs. Marketing tools streamline your campaigns, reduce costs, and can also help you:
- Increases web traffic
- Improves conversions
- Drives increased engagement with your brand
- Positions your brand and executives as thought leaders
- Generates more leads
Need help finding, implementing, or choosing marketing tools? Take a look at the related content we’ve produced below
Content Marketing Tools & Ideas
Here are some content marketing tools & ideas crafted by our in-house experts.
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What are Content Marketing Tools?
Content marketing goes far beyond words. Successful organizations use technology to optimize, distribute, and analyze content. The right set of content marketing tools can elevate results, automate tasks, and simplify execution. A wide variety of content marketing tools exist, including:
Optimization Tools: These tools help make content more discoverable. They may streamline keyword research and SEO optimization or offer insights into website performance. They aid in the overarching goal of ensuring the content produced aligns with what your audience is searching for.
Content Creation Platforms: These tools provide platforms and templates to create compelling content without the need for extensive design or technical expertise. They may simplify infographic, blog post, or interactive content creation.
Distribution and Promotion Tools: These tools help with content amplification. They may automate the distribution process across various channels or otherwise simplify content promotion across ocial media, email newsletters, or other platforms.
Analytics and Performance Metrics: These critical tools help you understand how your content is performing. They provide insights into user engagement, click-through rates, and conversion metrics to help you refine content over time.
A financial services content writer can leverage all of these content marketing tools to improve content and ensure it performs well.
Why is understanding the financial audience important for content writers?
The finance world is full of nuance and complexity. Financial services content writers are uniquely equipped to translate that complexity into meaningful narratives that resonate with sophisticated audiences.
A financial services content writer will understand the needs of different segments: a credit union CFO has different needs than an institutional investor. A specialized writer can recognize and cater to those differences to ensure content relevance.
A financial content writer also understands the importance of trust in the financial sector. They can craft content that speaks directly to the concerns and aspirations of the financial audience to establish credibility. Constant alignment with the audience’s needs and preferences also contributes to these relationships while also driving engagement and conversions.
A financial services content writer creates content aligned with the brand to foster brand loyalty – something that’s critically important in the highly competitive financial services and fintech market.
A financial services content writer isn’t just a wordsmith. They’re a bridge between financial institutions and their varied audience, translating complex concepts into relatable narratives, ensuring that the message doesn’t just reach the audience but also resonates and drives action.
How can data-driven insights enhance content strategies?
Data-driven content is effective content. Data informs personas, which should inform the topics and types of content – and where that content gets distributed. For a financial services content writer, these insights are invaluable.
Data reveals how audiences engage with content—what they click on, how long they stay, and what actions they take. This helps writers craft content that aligns with audience preferences.
Not all content performs equally. Data-driven insights highlight which topics, formats, and channels deliver the best ROI, allowing for strategy optimization.
Data allows a financial services content writer to anticipate trends and make sure that content remains ahead of the curve and resonates with emerging audience needs.
A data-driven approach is iterative. By consistently evaluating performance metrics, a financial services content writer can refine strategies, ensuring that content remains impactful, relevant, and conversion-oriented.
Data-driven insights aren’t just numbers on a dashboard. They’re the roadmap for content strategy, ensuring that every piece of content crafted not only tells a compelling story but also delivers tangible results.