Marketing tools help marketers effectively and efficiently execute marketing programs and campaigns by streamlining workload. If you want to learn new ways to reduce costs and save time, learn about how marketing tools can help.
Fintech is a busy market where everyone is racing to be the next big disruptor. That’s where knowing how to write a great fintech white paper becomes a differentiator. Here’s the thing—no matter how groundbreaking your product or service is, if you can’t articulate your value proposition effectively, you’re just another voice in the crowded…
It’s time for tech companies to reevaluate their marketing strategies — and the tech marketing best practices they use. We’re not playing on the same game board as we were four years ago, yet many still rely on tools and tricks that no longer work. The digital-first world calls for digital-first marketing strategies. More importantly,…
Writing is part art and part science. Some people are better at the science of it while others are better at the art. In all cases, everyone has weaknesses. The good news is that if a writer can identify their problem areas, they can determine the solutions. We look at 6 mistakes your writers are…
Conversion is the number one aim of digital marketing. Whatever your business goal is, you need to direct potential customers to take action. When it comes to technology companies, optimizing tech content conversions can help you draw more value from your marketing budget. During the last few years, there has been an increase in emphasis…
While a well-designed content marketing strategy is critical for optimal customer acquisition, there are many nuts and bolts behind that strategy that make it great when executed. Landing page optimization (including CTAs, copy, visuals, headlines, and other factors) can determine how successful your customer acquisition strategy is. In this article, we’ll review landing page optimization…
If you’re looking for content marketing tips around distribution and promotion, you’re at the right place. Let’s start by answering an important question: are content distribution and content promotion one in the same? No. In short, content distribution is disseminating your content to your own curated audiences (often via email), resulting in more targeted and…
We’ve talked about why content and SEO go hand-in-hand, but it’s important to understand the process behind actually creating SEO content. Google has made clear that ‘content’ is a top ranking factor, but many are confused about what makes “good” content when it comes to SEO. Rather than just churning out unfocused content, businesses should…
The freelancer vs. agency conundrum is not new. If you’re a business that wants to get started with content marketing, you have several options: You can leverage your in-house marketing department to start creating content You can hire a freelancers to start creating content, or You can hire a niche content marketing agency to start…
Do you know how to use LinkedIn for B2B lead generation? It’s one of the biggest social questions posed to our team (we wrote an in-depth piece about different strategies and tactics here) and we’ve put together the infographic above to help you take actionable steps to improve your LinkedIn lead generation. It’s not surprise…
An actionable fintech marketing plan is essential for startups who are increasingly under pressure to drive new leads and grow business. Adding to that pressure is the fact that competition is heating up. Established players and startups in the fintech space are battling for the limelight but both are also competing against the incumbent traditional banks and financial…
