As a nascent industry, many fintechs are looking for an effective growth hack or two to stir the pot. The fintech industry faces unique challenges when it comes to marketing products and services. In addition to abiding by regulations, fintechs also face hurdles in effectively building trust in the marketplace. More and more companies are turning to content marketing to help raise awareness, educate consumers and businesses, and build trust and credibility.
There are certain tactics and best practices that can positively affect the impact content marketing has in these areas. These are outlined in the infographic above and explored in greater depth here.
We’ve outlined a bit more information on each effective growth hack below:
Effective growth hack #1: Use Video to Convey Transparency and Authenticity
Video can be entertaining and educational – two critical qualities fintech content should have. Video has also proven to be a preferred content consumption format, and can be viewed on desktop or mobile. Consider the following types of videos to captivate, engage, and build trust with your audience:
- Social Videos
- Whiteboard Videos
- How-To Videos
Effective growth hack #2: Create High-Quality Content Assets for Download
High-quality content assets can be a great lead generation tool. Research and analyze the topics and types of content that your target audience is seeking out. Create a branded content asset to address their biggest questions and concerns and offer value. Build a compelling landing page with a strong CTA and a form to capture user information. Voila! You have a mechanism to connect with your audience and gather information. Don’t forget to nurture qualified leads.
Effective growth hack #3: Explore Guest Blogging Opportunities
Guest blogging is a great way to get in front of new audiences. Leverage platforms owned by industry thought leaders and influencers to raise brand awareness and share your own thought leadership. Work with internal teams or an agency to create impactful content that will resonate with relevant but new audiences.