Last year, Brandpoint released its report The State of Content Marketing for Financial Services, which shed some light on the goals and challenges of financial
Almost any content marketing agency can produce good content. Not every content marketing agency can tell stories.
And storytelling is important.
Why? Because your audience is inundated with content from the moment they wake up until they shut the laptop down at night. Billions of people, businesses, and organizations are vying for your audience’s attention by funneling new information online by the minute.
Storytelling is how your business stands out.
Content marketing has evolved beyond fancy ebook production and blogging. Brands and businesses must formulate a cohesive story that engages prospective clients and customers from first touch through purchase and beyond. Not every content marketing agency is equipped to help you weave each tenet of your story throughout every digital channel.
But we are.
We help clients identify their target audience, connect to that audience in meaningful ways, and compel action.
Content Marketing Strategy
Creating a successful content marketing strategy is about formulating a plan that works. It also requires the ability to create meaningful, powerful content and to get that content in front of the right eyes at the right time.
Content Rewired excels at every step of creating and executing on an effective content marketing strategy.
That’s because we have a streamlined system for formulating a tailored content marketing strategy for every client we work with. We help clients build out the Who, What, When, When, and Why of their content marketing efforts to ensure that every tactic has a purpose and that every execution is backed by analytics.
Creating a winning content marketing strategy can help businesses increase awareness, boost engagement, connect with decision-makers, and positively impact revenue. Take a look at the related content we’ve produced below.
Content Marketing Strategy Ideas
Here are some thought leadership ideas crafted by our in-house experts.
B2B has traditionally relied on very specific types of content to engage buyers: case studies, white papers, and blog posts. While these can all be
B2C marketing always takes the credit for being emotionally evocative, creative, and envelope-pushing. B2B marketing, on the other hand, has tended to lean in favor
I’ve talked about building a data-driven strategy before, but now you can get the framework for a solid, 90-day data-driven content marketing strategy through my
It’s fascinating how often advertising and marketing professionals (and content marketers) are referred to as “creatives.” It’s no doubt that content marketers need to have