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The winds of change are sweeping through the fintech landscape. If you caught this riveting TechCrunch piece from late Q3 of last year, you might be seriously considering the viability of different fintech business models. No matter your thoughts, one truth is evident: fintech companies continue to face a baptism by fire, learning (often the…
Website content optimization should be a top priority. If you’re reading this, you probably lead content marketing for your organization, so you understand the incredible potential of online platforms for B2B interactions. Websites have become indispensable tools in the digital world. But it’s not enough to have a website. The digital landscape is filled with…
Financial technology moves fast. So fintech leaders must constantly evaluate and re-evaluate the marketing strategies they are employing. Unfortunately, the process to secure content marketing buy-in isn’t always so fast. Yet, content marketing has become a primary strategy for many to promote industry-leading thought leadership. It’s a method that can significantly boost engagement, enhance brand…
We’re back with the next in our series of Q&As with top fintech marketers. This week features our conversation with Lucy Burgess of Shares. Lucy shares with us some of the unique ways Shares has leveraged social media, including TikTok and Reels, for storytelling. Don’t forget to let us know what you think in the…
Welcome to the next in our series of Q&As with top fintech marketers. This week’s article features our conversation with Utkarsh Amitabh of 5ire. This discussion highlights the important role that community plays in content – and how trust and community-building are deeply intertwined. Don’t forget to let us know what you think in the…
Welcome back to our fintech content marketing Q&A. This week features Bret Neuman of Arrived. We cover a lot of ground and discuss educational content, engagement, fostering trust, and unique ways to leverage content. Let us know what you think in the comments. Ashley Poynter: Awesome. So a great place to start would be for…
What’s happening at the intersection of fintech and content marketing? We set out on a mission to see what the leaders in fintech content marketing think of the changing landscape. Join us for the first in our series of Q&A sessions with top fintech marketers. This week’s post features Vinay Prabhakar of Volante. Don’t forget…
Thinking of *not* investing in content marketing? You might want to think again. Content marketing is an effective way to drive revenue growth. By creating high-quality content that addresses the needs and interests of their audience, businesses can establish themselves as thought leaders in their industry and create long-term value for their customers and their…
In 2023, the ability to effectively reach and engage customers through compelling content will be essential for any fintech business looking to drive growth and success. So, what exactly do you need for successful fintech content marketing in 2023? Here are a few key strategies and considerations to keep in mind: Understand Your Target Audience…
Writing is part art and part science. Some people are better at the science of it while others are better at the art. In all cases, everyone has weaknesses. The good news is that if a writer can identify their problem areas, they can determine the solutions. We look at 6 mistakes your writers are…
