Roundup: September 2021’s Best Fintech & Marketing Stories

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Last Updated on September 28, 2021 by admin

As we barrel into Q4, many are wondering what’s in store for fintech and marketing in 2022. In the Midwest, we’re also enjoying a bit of an extended summer before our infamous winter hits. A lot has happened in the world of fintech, and we’re here to report on it. 

Here’s a look at some of the most interesting stories around fintech and marketing and…fintech marketing from September. 

Top Fintech News from Around the Web

Goldman Sachs is acquiring buy now, pay later fintech GreenSky for $2.2 billion — Goldman Sachs is acquiring fintech lender GreenSky for $2.24 billion in an all-stock deal. GreenSky is notable as the biggest fintech platform for home improvement loans, and Marcus is aiming to be the consumer banking platform of the future. The transaction is expected to close in Q1 2022.   

Fintech firm XTransfer becomes a unicorn following $138 million Series D —  Chinese cross-border financial and risk management services provider XTransfer announced on September 17th that it raised $138 million in Series D, bolstering the fintech firm to unicorn status. 

Unpacking Embedded FinTech: The Next Decade In Financial Services — According to Opus Consulting CEO T M Praveen, the digital revolution is here to stay. Banks and other financial institutions much prioritize Embedded Fintech if they want to stick around for the long run. Embedded FinTech, a term coined by Ron Shevlin, is redefining the financial services industry as we know it.

Fintech Success Story: How ‘Current’ Is Rising To Be The #2 Neobank — Neobank Current is projected to double the number of its customers by the end of this year, yet does not plan to become a licensed bank. Much of its marketing strategy hinges on social media influencers and it prides itself on serving next-gen banking customers. 

Top Content Rewired Posts from September

And of course, here’s a curation of Content Rewired’s top posts from September:

Transforming Dry Tech Content into a Fun, Easy Read — Tech companies often struggle to find a balance between informative and engaging when it comes to content. Creating a narrative that is both educational and interesting means deeply understanding your audience and their interests — what will pull them in and make them stay. This article discusses three key elements companies can implement now to make their tech content fun and easy to read.

Is Your B2B Fintech Content Boring? B2B marketers lean heavily on content marketing, but many have not paused to evaluate effectiveness. The result is that B2B fintech marketers are creating oodles of content….that no one is reading. According to 1st Quality Content, roughly 70% of content receives no engagement. Is this true for your content, and if so, what does it mean? It means your B2B fintech content might be boring. We outline some of the red flags that your content might be boring and what to do about it. 

Tech Marketing Insights for 2021 — Content marketing is a topp tool for generating leads and demand for tech companies. Both the pandemic and pressures from a changing market means optimizing tech marketing conversions is more challenging than ever. This article looks at some key content marketing insights for tech marketers for 2021 to generate leads, demand, and increase conversion.

Looking for more in-depth fintech marketing tools and content? Check out one of our helpful guides: 

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