Successful content marketing strategy is about formulating a plan that works. Get the help you need creating and executing on an effective content marketing strategy that delivers results.
Marketing continues to get more complex as the channels on which we can market evolve. Between direct marketing and affiliate marketing and digital marketing – and everything in between – it’s easy to get overwhelmed with which will be the most effective method. Marketing fintech is especially complex. As an industry that often has to…
Fintech is one of the most exciting and innovative sectors. It’s also constantly evolving as it disrupts and improves how we think about and work with money and financial products. One of the most exciting aspects of fintech is how traditional marketing elements, such as product marketing, interact with digital marketing. While the two have…
Conversion is the number one aim of digital marketing. Whatever your business goal is, you need to direct potential customers to take action. When it comes to technology companies, optimizing tech content conversions can help you draw more value from your marketing budget. During the last few years, there has been an increase in emphasis…
One of the biggest questions fintechs (any organization, really) ask when planning to launch or expand a content marketing program is “how much should fintech content marketing cost?” The answer can be quite complex and varies depending on the scope and complexity of what the organization hopes to achieve. Successful content marketing requires multiple steps,…
As we barrel into Q4, many are wondering what’s in store for fintech and marketing in 2022. In the Midwest, we’re also enjoying a bit of an extended summer before our infamous winter hits. A lot has happened in the world of fintech, and we’re here to report on it. Here’s a look at some…
We truly live in a swiping society. Everything from ordering food, reading, watching videos, and dating involves a swipe. So how do you avoid a “swipe left” on your brand? Make sure to create a narrative that is easy to follow but fun to read. Engaging content requires you to understand how to appeal to…
Technology companies are increasingly leveraging content marketing to generate leads and demand. In 2021, there is an increased emphasis on demand and lead generation — and conversions. It may be a result of the pandemic and subsequent pressures from a changing market, but the cause remains to be seen. In this week’s article, we will…
Creating content in the fintech space is no easy feat. Even for larger organizations, ensuring that there are enough feet on the ground to conduct interviews, do research, and create well-written content is a grind. It’s the number one reason clients come to us. They’ve stretched beyond their internal capacity and they’re struggling to find…
Content marketing requires an ongoing commitment to content creation, distribution, iteration, and improvement. It’s hardly a set-it-and-forget-it endeavor and it’s not for the faint of heart — or those who expect immediate gratification. Yes, there can be quick wins, but the long-term benefits of an effective content marketing strategy far outweigh many of the “growth…
At Content Rewired, we help fintech companies meet their goals through creative storytelling. We’re a content marketing agency that provides content strategy, creation, and amplification. We craft meaningful content to boost our client’s credibility as a thought leader and service provider, and our team of specialists have deep knowledge in many different areas of fintech….
