Successful content marketing strategy is about formulating a plan that works. Get the help you need creating and executing on an effective content marketing strategy that delivers results.
One of the biggest questions fintechs (any organization, really) ask when planning to launch or expand a content marketing program is “how much should fintech content marketing cost?” The answer can be quite complex and varies depending on the scope and complexity of what the organization hopes to achieve. Successful content marketing requires multiple steps,…
As we barrel into Q4, many are wondering what’s in store for fintech and marketing in 2022. In the Midwest, we’re also enjoying a bit of an extended summer before our infamous winter hits. A lot has happened in the world of fintech, and we’re here to report on it. Here’s a look at some…
We truly live in a swiping society. Everything from ordering food, reading, watching videos, and dating involves a swipe. So how do you avoid a “swipe left” on your brand? Make sure to create a narrative that is easy to follow but fun to read. Engaging content requires you to understand how to appeal to…
Technology companies are increasingly leveraging content marketing to generate leads and demand. In 2021, there is an increased emphasis on demand and lead generation — and conversions. It may be a result of the pandemic and subsequent pressures from a changing market, but the cause remains to be seen. In this week’s article, we will…
Creating content in the fintech space is no easy feat. Even for larger organizations, ensuring that there are enough feet on the ground to conduct interviews, do research, and create well-written content is a grind. It’s the number one reason clients come to us. They’ve stretched beyond their internal capacity and they’re struggling to find…
Content marketing requires an ongoing commitment to content creation, distribution, iteration, and improvement. It’s hardly a set-it-and-forget-it endeavor and it’s not for the faint of heart — or those who expect immediate gratification. Yes, there can be quick wins, but the long-term benefits of an effective content marketing strategy far outweigh many of the “growth…
At Content Rewired, we help fintech companies meet their goals through creative storytelling. We’re a content marketing agency that provides content strategy, creation, and amplification. We craft meaningful content to boost our client’s credibility as a thought leader and service provider, and our team of specialists have deep knowledge in many different areas of fintech….
Most B2B organizations understand the importance of content marketing; many have launched content marketing programs of their own. Even those that are merely considering it are told to “just get started.” While it is true that starting imperfectly is better than not starting at all, there is inherent value in creating a comprehensive, documented content…
As we near the halfway point in 2021 (what? already??), it can be worth it to review and potentially reevaluate your fintech content strategy for the second half of the year. If 2020 taught us anything, it’s that things change fast…and we must be flexible enough to adapt to a quickly shifting landscape. Fintechs need…
Active Listening Active listening is a critical component of every type of relationship and conversation. It boils down to three main components: 1) comprehending what the speaker is saying via verbal and non-verbal cues to holistically understand what they are trying to communicate, 2) retaining the information, especially key points, via memory or note-taking, and…
