The State of Content Marketing in 2020

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HubSpot recently released the results of its third annual State of Content Marketing Survey, providing insights into big wins, new challenges, and emerging trends. The survey reflects the changing landscape in content marketing over the past three years, which also offers a peek into what we can expect moving forward.

Much of the data is heartening. For example, in 2017, seven out of 10 marketers said that marketing was effective for their brand. Now, 96% report that they have a better understanding, a stronger ability to build an integrated marketing strategy, and a better chance of turning their improved understanding into results.

You can view the full results of the survey here, but we’ve captured some of the highlights below…

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