Roundup: July 2022’s Best Fintech & Marketing Stories

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Last Updated on July 26, 2022 by admin

It’s another big month for fintech news. Between valuations, trends in fintech funding, and an uncertain outlook in the industry, there is a lot to cover. We’re super hopeful for the future of fintech, and we’ve included some articles that outline just how great strides are possible. 

This month’s roundup looks at several different trends making headlines – from funding in fintech to financial including in Latin America. We also feature our own articles from the month to give you helpful advice and tips on putting your best marketing foot forward if you operate in the fintech space. 

Many organizations are undergoing changes and reconfiguring how they handle content marketing. If you’re looking to launch content marketing at your organization or aiming to produce more consistent, interesting content in 2022 and want to partner with a team of fintech experts, reach out for a free consultation. We’d love to talk through your thoughts and offer some of ours to ensure you get started on the right foot. 

In the meantime, here’s a look at some of the most interesting stories around fintech and marketing and…fintech marketing from July. 

Top Fintech News from Around the Web

The bright side of fintech funding results — TechCrunch looks at CB Insights’ global State of Venture report and PitchBook’s U.S.-focused venture report. While both global and U.S. fintech funding is down in Q2 2022 (along with IPOs, M&As, and new unicorns), it’s not all bad news. Fintech continues to make up a solid share of global funding. For example, roughly 21% of all venture deals were fintech-related last year — and in Q2 2022, we aren’t that far off that mark. In other ways, fintech investment may be on track to smash results from 2020. Stay tuned…

FinTech Is Driving Financial Inclusion In Latin America  Latin America is an underdog when it comes to technology-driven financial wellness. This article points out that 70% of Latin America’s population is either unbanked or underbanked and more than half (58%) of point of sale purchases are made in cash. Yet the region is undergoing a significant digital transformation, with more than 6 billion dollars invested by venture capitalists in 2021 alone. The result has been increased support of fintech by local governments — and a broader range of innovative solutions.

How Fintech Can Deliver on Its Social Impact Promises —  Harvard Business Review takes a look at the promise of positive social impact by fintech companies — and how improved disclosure can aid in measuring true impact and increasing that impact over time. According to the article, fintech companies currently have a  collective global market value of $5 trillion. What’s more, industry growth is expected to be over 23% for the next five years. With the promising potential for social impact at scale (e.g. financial inclusion, improved financial health, and better digital security), the industry is currently receiving a quarter of all impact-oriented investments. That represents nearly $250 billion in assets under management. 

4 Key Opportunities to Leverage in Fintech and Beyond —  While fintech valuations are faltering, there is reason to find hope and opportunity in the fintech industry. Digitalization continues as the pandemic has transformed the way that people and businesses pay and operate. Exciting opportunities exist to support the digitalization trend, including tapping underserved markets, harnessing contactless payments, taking advantage of technological advancements like artificial intelligence and machine learning, and more. This article explores the up and coming trends for fintech — and where we’re likely to see the most growth. 

Top Content Rewired Posts from July

And of course, here’s a curation of Content Rewired’s top posts from July:

Building a Strategic Fintech Content Calendar, Part I — Many fintechs rely on content calendars as a tactical spreadsheet of reminders about which content piece should be published and when. It might include things like topics, publish dates, and keywords — but is usually lacking some essential strategy. Looking beyond the scheduling component of calendars and creating a true strategic roadmap can take your content marketing plan from rote to bold. It also allows you to be flexible in your execution by leveraging data and metrics to inform real-time changes that can improve performance. 

3 Tenets of Marketing That Every Fintech Needs Customer- and client-centricity are integral to not only fintech products but fintech marketing. Any marketing strategy or tactic executed with this in mind is likely to succeed. Additionally, a focus on usefulness, personalization, and authenticity can go a long way in helping you reach and resonate with your target audience. Learn why these principles are key for fintech marketing success — not only for organizations to be seen and heard, but also to be trusted and respected. 

How to Outsource Fintech Content Creation —  Sometimes executing your content marketing strategy requires resources you just don’t have. Do you outsource fintech content creation? Here are the facts first: the success of your fintech content marketing strategy hinges on the quality of your writers. A sophisticated B2B fintech audience will be attracted to carefully-crafted stories. Hiring talent for fintech content creation is no easy feat. Because of the specialized nature of your content, sometimes the best route is to hire an agency. Why? An agency has already done the heavy lifting around finding the right talent and vetting that talent. Here’s how to know if outsourcing fintech content creation is your best bet — and how to do it right. 

Looking for more in-depth fintech marketing tools and content? Check out one of our helpful guides: 

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