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Last Updated on January 10, 2023 by admin
All seasoned B2B marketers understand the value of creating effective content that establishes their authority on a given topic. From thought leadership pieces to short videos to blog posts (like this one), publishing meaningful content can help attract and retain customers.
But successful B2B content can be time-consuming to create and promote, which means you might not be prioritizing it as you should. So if you’re looking for easy, productive ways to streamline B2B content production in 2023, look no further. Here are six simple tips that will help speed up your content creation without sacrificing quality.
1. Determine Your Content Creation Goals
Before you can start creating content, you must decide what you want to achieve with it. Establishing clear content goals will help you determine the most efficient content marketing strategy. You’ll save time and energy as you’ll be more focused and less likely to create content that doesn’t work for your purposes.
For example, say your goal is to promote your company’s services to better engage future customers. Would this goal be best served by driving more traffic to your website or earning more social media followers? Once you decide on the “how,” you can determine the “what.” In other words, if you decide increasing website visits is how you’ll achieve your goal, then consider what type of content will best facilitate that increase.
Once you establish your goals, you’ll reduce the time it takes to create effective content that results in more leads, conversions, and sales.
2. Outsource Your Content Creation
This might seem an obvious solution to streamline B2B content production, but you’d be surprised how many companies don’t opt for outside help in creating quality content. If you’re one of those who think outsourcing is too expensive or that freelancers won’t write to your specifications, think again. It’s quite possible to find affordable, excellent writers who are skilled at adopting your company’s particular style and tone.
As long as you’re clear with freelance writers about your goals and expectations for a given piece, outsourcing your content creation can save you tons of time – and supply you with content you don’t have the bandwidth to produce yourself.
3. Develop a Repeatable Content Creation Process
It’s crucial to develop a content creation process that you can repeat effortlessly with each new project. Whether or not you decide to outsource some or all of your B2B content creation, a reliable, step-by-step process can help to streamline B2B content production. And a repeatable process means you don’t have to reinvent the wheel as you invent each new blog post.
When considering your process, content calendar software can come in handy. These platforms can store information about a given assignment – such as creative briefs and final drafts – and enable instant and visible communication between all parties. Consider the following options that represent just a portion of available options on the market today:
With tools like these, you can keep track of progress, your writers can see their deadlines, and remove the hassle of maintaining and consulting disparate documents. All your materials and personnel can exist in a single source: a one-stop shop for project planning.
But regardless of your chosen format, as long as you and your team stick to the established content creation process, you won’t need to incessantly monitor progress, saving precious hours.
4. Repurpose Your Best-Performing Content
Just because you wrote that blog post a year ago, doesn’t mean it’s outdated. In fact, one of the easiest and quickest ways to create new content is by repurposing some of your top-performing content.
For example, if you wrote a blog post that earned you a new client or that simply received more pageviews than any other piece of content that month, consider turning that post into a short video to share on your social channels. Always start with the lowest hanging fruit. So if you published an ebook that performed well, turn it into a one-pager. Craft one of your popular infographics into a series of infographics for socials. Take the transcription from your latest podcast episode and turn it into a Q&A article for your website.
Your best-performing content is an indicator of where your audience is most engaged, so bank on its continued potency and you’ll get the biggest bang for your buck.
5. Create Evergreen Content
Speaking of big bangs for your bucks, the easiest way to ensure you have material ready to use at a moment’s notice is to create evergreen content. Evergreen content is not specific to a particular season or year, and so will remain easily recyclable for a long time – and it’s often an overlooked way to streamline B2B content production.
When you’re stuck for something to post the day before Thanksgiving or that vacation or birthday – and you’re already late for the airport – pull an article out of your evergreen bag of tricks, publish, and enjoy your holiday.
Talk about a time-saver.
6. Establish Content Partnerships
Why only create your own content when there is a wealth of related (but not competitive) content out there to engage? Strategically partnering with complementary businesses can be a win-win-win for all involved. You can leverage your partners’ loyal audience by promoting their content on your website or social channels. And they can do the same with your content on their platforms.
Just make sure to choose your partners wisely. You don’t want to ally with a business that competes with your own, but rather one that is adjacent to yours, enhancing your audience by association. You also want to make sure your partners are prodigious content marketers in their own right. Otherwise, the relationship becomes one-sided and you end up doing most of the work. But with the right partner, you could double or even triple your content cache without opening a Google doc.
Quality content creation can take a lot of time and effort. But if you remember these six suggestions for streamlining B2B content production in 2023, you’ll save time and be able to achieve all your content creation goals. Your business will thank you.
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