
REWIRED: Authenticity in Fintech Marketing
A recent study suggested that content marketing has become ubiquitous in fintech marketing; however, there may be one marker that determines overall success: authenticity. To

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A recent study suggested that content marketing has become ubiquitous in fintech marketing; however, there may be one marker that determines overall success: authenticity. To
1. You might need more than one agency Sure, everyone loves having a central point of contact and a single source of truth. Here’s the
A few years ago, the Northern Virginia Technology Council released a report that assessed the workforce skills requirements in Washington’s technology sector. One of the
We’re just a couple of days away from collectively being able to exhale. As 2020 comes to a close, many are looking with hopeful anticipation
B2B fintechs, like other B2Bs, have a longer buyer’s journey and sales cycle. It’s about building relationships at every stage in that buyer’s journey and
Getting the messaging right and telling interesting stories is just half of the equation when using content marketing as a customer acquisition tool for fintech.
With just one month left in the year, everyone is wondering what 2021 has in store. We’re hopeful that it’s better things. In the meantime,
Creativity is such a delicious word. When I think of it, I envision the letters written in rainbow colors and an enchanting font (but hey,
While others are contracting marketing budgets due to the economy, it’s a better time than ever to take advantage of the quiet down and kick
More and more fintechs jump on the content marketing bandwagon as they realize the short- and long-term benefits of consistently publishing exceptional content. In the