In looking ahead to payments trends in 2019, a few things are clear: payments technology is advancing exponentially, payments infrastructure is shifting, and there is increased collaboration between incumbents and fintechs. Given these knowns, its likely that some payments trends will include product commoditization as well as the convergence of services. Payments companies then need[…]
We’ve spent a lot of time discussing different fintech marketing and content marketing strategies on this blog, but I want to deep dive into payments. We’ve worked with a number of payments companies for the past several years and one thing is clear: the market is crowded. From payment processors to P2P payment apps to[…]
Fintech startups looking to get traction, gain awareness, and grow sales should consider launching a fintech blog. We’ve discussed the importance of fintech stories, though the concept of having a brand narrative can mean many things. “Telling a story” can be a sales presentation, the front page of your website, or any content that your[…]
Customer preferences within the financial services industry are growing more sophisticated as people expect convenience and personalization. Fintechs have met consumers at this tricky intersection, disrupting much of the industry with innovative use of technologies. Through low-cost personalized products with customer-centric benefits, fintechs are poised to continue blockbuster growth through 2019. Just as differentiated and[…]
Content marketing is both a science and an art. Scientifically, you can measure, test, and distill down to the most effective tactics to achieve your marketing goals. On the other hand, there are more abstract concepts that can make or break a content marketing strategy. While mechanics are important, if you miss out on the[…]
In the last article, we talked about some great written content ideas for fintechs to consider. Blog posts, white papers, and case studies all serve a number of purposes, including educating people about your products and services, generating leads, and enabling your audience to keep a pulse on the industry. Written content, however, isn’t the[…]
In Part I, we laid the groundwork for successful content growth hacks for fintech startups. As a refresher, growth hacking is centered on the fastest ways to increase revenue. With content, we’re looking at the fastest ways to see new revenue from content marketing activities. Some of the ways to do this are to: Increase[…]
Whether you’re a fintech giant or brand new startup, growth hacking is a great way to increase revenue. It’s an especially appealing tool for fintech startups that may be slightly hamstrung by budget and lack the internal resources to have a powerhouse marketing team. While we don’t doubt the influence or talent of a sole[…]
There is no such thing as “too much content”. The more, the merrier your marketing will be. Unlike certain currencies, content is convertible and transferable and reusable. It can be repurposed to serve not only the needs of marketing, but other departments and objectives as well. This limitless quality of content makes it an incredibly[…]
Storytelling has been around since the dawn of time. Stories enable us to tap into our humanity and to connect with other people. They allow us to string concepts along a timeline that extends from past to present to future and provides context, emotion, and meaning. Storytelling augments the cold, hard facts with the visceral[…]