digital-content-marketing-strategy

Digital Content Marketing Strategy: How to Create a Plan that Works

Here’s a harsh reality: Most SMBs have little to no idea what they’re doing when it comes to content marketing. Only 28% of B2B organizations consider themselves in the “sophisticated” stage of content marketing maturity. Many have put together teams and some even have an idea of what successful content marketing looks like. But being[…]

audience persona

Beginner’s Guide: How to Build an Audience Persona

Audience personas help you gain insight into prospective customers and influencers so you can create compelling, engaging content tailored to their needs.   You want to spend some time on this step, otherwise your entire content marketing program could be a total bust. You want to be focused and deliberate in your content development and that[…]

content marketing goals

How to Define & Document Content Marketing Goals

  Defining and documenting your content marketing goals is essentially asking yourself why you are embarking on this mission. It’s the “what’s the point?” It’s also solidifying what you will measure success by. It’s also Step 1 in creating a winning content marketing strategy.  In an ideal world, your content marketing goals are tightly coupled[…]

choosing a content marketing agency

Top Considerations for Choosing a Content Marketing Agency

Congrats! You’ve embarked on the journey of choosing a content marketing agency to help you earn more traffic, boost awareness, move people through the buyer’s journey, add to your credibility, generate leads, and accomplish more on your long list of marketing goals. It’s an exciting, daunting time. A Google search of “content marketing agency” yields[…]

fintech content

Fintech Content 101: Focus on Creating Retention Content

Great fintech content is essential to any fintech inbound campaign. You need content assets that are high-quality, value-adding pieces to attract quality leads. But lead generation shouldn’t necessarily be the only goal of your content marketing. In a recent blog post, I talked about the erosion of trust within the finserv and fintech spaces. That[…]

content marketing tools

Top Content Marketing Tools to be More Effective, Efficient, and Creative

Content Marketing can be complex, but it doesn’t have to be when you use content marketing tools to streamline internal processes. These tools can aid in-house teams at every stage in content marketing: developing a strategic plan, the creation of content (video, written content assets, audio, social media posts, etc.), and the promotion and sharing[…]

fintech lead generation

5 Fast Content Marketing Tactics for Fintech Lead Generation

  Fintech lead generation is a hot topic as fintechs are increasingly under pressure to drive new leads and business. In the first quarter of 2017, global investment in fintech companies hit $3.2 billion, with US investment leading the charge. Fintech growth has been exponential for the past few years, with many companies maturing and investors[…]

fintech content marketing

Great Examples of Fintech Content Marketing

As fintech continues its upward trajectory, startups and large enterprises alike are looking for ways to move the needle, increase customer acquisition, and drive awareness and demand around emerging financial technologies. Fintechs are in a unique position where they must walk the fine line between edginess to stand out in a sea of competitors and[…]

marketing fintech

Top Challenges to Marketing Fintech at the Crossroads of Innovation & Inertia

  The perfect storm is brewing for the fintech industry. According to Capgemini’s World Fintech Report 2017, 50.2% of worldwide customers report doing business with at least one non-traditional firm. As both consumers and businesses become hungrier for new innovations, VCs expand funding, technology evolves at a rapid rate, and barriers to entry decline, fintechs[…]

fintech marketing trends

Fintech Marketing Trends: Why Great Content Can Power Explosive Growth for Fintech Companies

It’s not news that content has changed the way we conduct business, or that great content helps businesses of all sizes stand out and drive meaningful results. In looking at fintech marketing trends, content marketing should be at the top. From awareness to intent and consideration to decision, quality content marketing can get your story[…]