roi-driven content

Fintech Marketing: 4 ROI-Driven Content Ideas

In the last article, we talked about some great written content ideas for fintechs to consider. Blog posts, white papers, and case studies all serve a number of purposes, including educating people about your products and services, generating leads, and enabling your audience to keep a pulse on the industry. Written content, however, isn’t the[…]

growth hacks for fintech

Content Growth Hacks for Fintech Startups Part II: Conversions

In Part I, we laid the groundwork for successful content growth hacks for fintech startups. As a refresher, growth hacking is centered on the fastest ways to increase revenue. With content, we’re looking at the fastest ways to see new revenue from content marketing activities. Some of the ways to do this are to: Increase[…]

fintech startups

Content Growth Hacks for Fintech Startups Part I: The Formula

Whether you’re a fintech giant or brand new startup, growth hacking is a great way to increase revenue. It’s an especially appealing tool for fintech startups that may be slightly hamstrung by budget and lack the internal resources to have a powerhouse marketing team. While we don’t doubt the influence or talent of a sole[…]

State of fintech

State of Fintech Marketing: 3 Content Ideas to Improve ROI

There is no such thing as “too much content”. The more, the merrier your marketing will be. Unlike certain currencies, content is convertible and transferable and reusable. It can be repurposed to serve not only the needs of marketing, but other departments and objectives as well. This limitless quality of content makes it an incredibly[…]

Fintech marketing PR buyer's journey

Fintech Marketing Strategy Part II: Content to Support PR & Buyer’s Journey

In Part I, we covered the basics of SEO and social media, highlighting the need for a strong content marketing foundation as part of a fintech marketing strategy. In Part II, we’ll look at how content can feed a strong PR strategy and support prospects and customers at every stage in the buyer’s journey. As[…]

Fintech marketing SEO Social

Fintech Marketing Strategy Part I: Content at the Heart of SEO & Social

Fintech marketing requires a thorough strategy. Given the nascent nature of the industry, it can be hard to pinpoint the best fintech marketing strategy to ensure your product or service is getting in front of the right eyes at the right time. Add to that the fact that the industry is highly competitive and rapidly[…]

content marketing mistakes

5 Content Marketing Mistakes to Avoid

Having passed the halfway mark in 2018, it’s a good time to review and reflect on the success of content marketing programs. Careful analysis can unlock new opportunities or signal areas where you may want to pivot. While checking in, it can be helpful to note ways to improve your overall content marketing program. There[…]

content marketing tips

Content Marketing Tips: Maximize Content Promotion & Distribution

If you’re looking for content marketing tips around distribution and promotion, you’re at the right place. Let’s start by answering an important question: are content distribution and content promotion one in the same? No. In short, content distribution is disseminating your content to your own curated audiences (often via email), resulting in more targeted and[…]