Believe it or not, we’re approaching the end of Q1. If you haven’t already audited your content and skill sets, now is as good a time as any. Excelling in this industry requires specific fintech content marketing skills – and many are outside of the box. You probably know the basics, and we’ve covered them…
Your target fintech audience is a hungry beast for quality content. Insatiable for more, new, different types of content and innovative takes on the current fintech landscape, it’ll gnash its terrible teeth and roar its terrible roar until it can devour another blog post or white paper or social channel, never satisfied with yesterday’s material:…
Writing is part art and part science. Some people are better at the science of it while others are better at the art. In all cases, everyone has weaknesses. The good news is that if a writer can identify their problem areas, they can determine the solutions. We look at 6 mistakes your writers are…
Just a reminder that our Fintech Content Marketing Playbook is still available. You can download this free guide to access -in-depth info on how to build audience personas, create a strategic content calendar, measure for success, differentiate your fintech message, and optimize for better results. This month’s roundup looks at several different trends making headlines…
How do you find the best fintech content marketing agency? Start by understanding the changing B2B sales landscape. According to the Gartner Future of Sales 2025 report, by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. Harvard Business Review points out that today’s B2B buyers are leaning heavily…
Businesses at the top of their game all leverage fintech content marketing to build trust. Why is this? To support your fintech’s customer success, you have to earn potential customers’ trust. And content marketing is the ideal vehicle for earning that trust. Good content marketing positions you as a subject matter expert in the space…
So you think your fintech content marketing in 2023 will be flawless? Before you go patting yourself on the back, take a step back and determine whether or not the reality of your content marketing strategy has you beating the competition or if you’ve missed the boat entirely. If you’re worried you might not be…
The verdict is in. Now more than ever, B2B content marketing success is critical. This means, of course, that there’s more content out there than ever before and it can be hard to cut through the noise and get yourself heard. And if no one is listening, it’s also hard to sell your product or…
Happy New Year! We made it to 2023 and plenty is happening in the fintech space, which we cover in our January 2023 fintech roundup. VC winter continues, fraud is hammering financial institutions, and banks are increasingly looking to partner with fintechs to innovate for customers. We also feature our own articles from the month…
If you’re in the business of fintech content marketing, you’re in the business of SEO. Or at least, you should be if you want to remain competitive and grow your company. Think about it this way: improving your SEO strategy means increasing your ROI. The more keystrokes that find your website means more eyes on…
