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Roundup: September 2022’s Best Fintech & Marketing Stories
It’s finally here! Earlier this month, we launched our new Fintech Content Marketing Playbook. You can download this free guide to access -in-depth info on how to build audience personas, create a strategic content calendar, measure for success, differentiate your fintech message, and optimize for better results. We’ve already received great feedback and we’re open …
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Roundup: November 2021’s Best Fintech & Marketing Stories
Check! Another month down in 2021 and just one to go until we breeze into 2022. Do you have your fintech marketing ducks in a row for the new year? If you have any questions about fintech content marketing best practices or strategies, reach out for a free consultation. In the meantime, we’ve rounded up …
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The Ultimate Guide to B2B Fintech Copywriter Nirvana
You have probably stumbled across this blog for one of two reasons: 1) you’re a B2B fintech copywriter looking to improve your writing, or 2) you’re a fintech that’s looking for awesome B2B fintech copywriters and probably not having much luck. Good news on both fronts: we’re here to help. We’re going to walk through …
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Fintech Customer Acquisition Playbook: The Free Guide
Want to skip the article and go straight to download the NEW Fintech Customer Acquisition Playbook? Do it now. When we wrote about fintech customer acquisition challenges before, we explained how B2B fintechs, in particular, face several obstacles in acquiring new customers. As B2B organizations, many struggle to establish an emotional connection with buyers — …
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Fintech & Payments Q&A: Bryan Jurewicz Talks Cross-Border Payments and Industry Consolidation
In part nine of our payments Q&A, we discuss digital payment solutions, consumer-centric payments, and the future of machine learning. We spoke with Bryan Jurewicz, Chief Operations & Revenue Officer of Arrow Payments, a consulting company offering secure, efficient payment processing. Ashley Poynter: What is your “big prediction” for Payments in 2020? Bryan Jurewicz: International payments continue to be …
Payments Q&A: TM Praveen talks Payments Digitalization & Machine Learning
In part eight of our payments Q&A, we discuss digital payment solutions, consumer-centric payments, and the future of machine learning. We spoke with TM Praveen, CEO of Opus Consulting, a technology company focused on solving complex business problems for the Payments industry. Ashley Poynter: By next year, 40% of US consumers will be made up …
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Payments & Cybersecurity Q&A: Dominic Vogel Talks Data Breaches, PCI Compliance, and Top Payments Threats
In part six of our payments Q&A, we look at some of the prevailing cybersecurity issues and concerns moving into 2020. While innovation and advancements in technology have largely been a boon for the industry, bad actors have found ways to take advantage of new technologies, too. Between data breaches, evolving compliance requirements, and new …
Payments Expert Q&A: Gregory Leos Talks Acquisitions, Digital Payments, and Mobile Skepticism
As we move into 2020, questions remain around the state of payments both in the U.S. and abroad. Innovation and disruptive changes have ushered in a transition period from traditional to digital, but both businesses and consumers are waiting to see how some of these changes will shake out. Consolidation was the name of the …
Payments & Fintech Q&A: Scarlett Sieber on Apple Card, Gen Z, and Cryptocurrency
As we move into 2020, questions remain around the state of payments both in the U.S. and abroad. Innovation and disruptive changes have ushered in a transition period from traditional to digital, but both businesses and consumers are waiting to see how some of these changes will shake out. Consolidation was the name of the …
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Empathy: The Missing Ingredient in Fintech Marketing
I was once talking shop with a fellow content marketer when she said something that tickled my ears: “I can tell the difference between marketing from an empathetic person versus someone who has tunnel vision around business results.” Yea. Mind-blowing, right? The more I thought about it, though, the more I realized I could tell …
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