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fintech customer acquisition playbook

Fintech Customer Acquisition Playbook: The Free Guide

Want to skip the article and go straight to download the NEW Fintech Customer Acquisition Playbook? Do it now. When we wrote about fintech customer acquisition challenges before, we explained how B2B fintechs, in particular, face several obstacles in acquiring new customers. As B2B organizations, many struggle to establish an emotional connection with buyers — …

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Fintech & Payments Q&A: Bryan Jurewicz Talks Cross-Border Payments and Industry Consolidation

In part nine of our payments Q&A, we discuss digital payment solutions, consumer-centric payments, and the future of machine learning. We spoke with Bryan Jurewicz, Chief Operations & Revenue Officer of Arrow Payments, a consulting company offering secure, efficient payment processing.  Ashley Poynter: What is your “big prediction” for Payments in 2020? Bryan Jurewicz: International payments continue to be …

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TM Praveen

Payments Q&A: TM Praveen talks Payments Digitalization & Machine Learning

In part eight of our payments Q&A, we discuss digital payment solutions, consumer-centric payments, and the future of machine learning. We spoke with TM Praveen, CEO of Opus Consulting, a technology company focused on solving complex business problems for the Payments industry.  Ashley Poynter: By next year, 40% of US consumers will be made up …

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Payments Q&A Dominic Vogel

Payments & Cybersecurity Q&A: Dominic Vogel Talks Data Breaches, PCI Compliance, and Top Payments Threats

In part six of our payments Q&A, we look at some of the prevailing cybersecurity issues and concerns moving into 2020. While innovation and advancements in technology have largely been a boon for the industry, bad actors have found ways to take advantage of new technologies, too. Between data breaches, evolving compliance requirements, and new …

Payments & Cybersecurity Q&A: Dominic Vogel Talks Data Breaches, PCI Compliance, and Top Payments Threats Read More »

Payments Q&A Greg Leos

Payments Expert Q&A: Gregory Leos Talks Acquisitions, Digital Payments, and Mobile Skepticism

As we move into 2020, questions remain around the state of payments both in the U.S. and abroad.  Innovation and disruptive changes have ushered in a transition period from traditional to digital, but both businesses and consumers are waiting to see how some of these changes will shake out. Consolidation was the name of the …

Payments Expert Q&A: Gregory Leos Talks Acquisitions, Digital Payments, and Mobile Skepticism Read More »

Payments Q&A Scarlett Sieber

Payments & Fintech Q&A: Scarlett Sieber on Apple Card, Gen Z, and Cryptocurrency

As we move into 2020, questions remain around the state of payments both in the U.S. and abroad.  Innovation and disruptive changes have ushered in a transition period from traditional to digital, but both businesses and consumers are waiting to see how some of these changes will shake out. Consolidation was the name of the …

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empathy fintech marketing

Empathy: The Missing Ingredient in Fintech Marketing

I was once talking shop with a fellow content marketer when she said something that tickled my ears:   “I can tell the difference between marketing from an empathetic person versus someone who has tunnel vision around business results.” Yea. Mind-blowing, right? The more I thought about it, though, the more I realized I could tell …

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