So you think your fintech content marketing in 2023 will be flawless? Before you go patting yourself on the back, take a step back and determine whether or not the reality of your content marketing strategy has you beating the competition or if you’ve missed the boat entirely. If you’re worried you might not be […]
What You Need to Know About Fintech Content Marketing in 2023 Read More »
Happy New Year! We made it to 2023 and plenty is happening in the fintech space, which we cover in our January 2023 fintech roundup. VC winter continues, fraud is hammering financial institutions, and banks are increasingly looking to partner with fintechs to innovate for customers. We also feature our own articles from the month
January 2023 Fintech Roundup: What’s Hot in Fintech & Marketing Read More »
What will your New Year’s resolution be? Our advice for you fintechs is to direct some attention toward revamping the bread-and-butter of your self-promotion strategy. In other words, the new year is the perfect time to improve your B2B fintech content marketing game. So in addition to that new gym membership or trying out that
Four Ways to Improve B2B Fintech Content Marketing In 2023 Read More »
It’s finally here! Earlier this month, we launched our new Fintech Content Marketing Playbook. You can download this free guide to access -in-depth info on how to build audience personas, create a strategic content calendar, measure for success, differentiate your fintech message, and optimize for better results. We’ve already received great feedback and we’re open
Roundup: September 2022’s Best Fintech & Marketing Stories Read More »
Check! Another month down in 2021 and just one to go until we breeze into 2022. Do you have your fintech marketing ducks in a row for the new year? If you have any questions about fintech content marketing best practices or strategies, reach out for a free consultation. In the meantime, we’ve rounded up
Roundup: November 2021’s Best Fintech & Marketing Stories Read More »
You have probably stumbled across this blog for one of two reasons: 1) you’re a B2B fintech copywriter looking to improve your writing, or 2) you’re a fintech that’s looking for awesome B2B fintech copywriters and probably not having much luck. Good news on both fronts: we’re here to help. We’re going to walk through
The Ultimate Guide to B2B Fintech Copywriter Nirvana Read More »
Want to skip the article and go straight to download the NEW Fintech Customer Acquisition Playbook? Do it now. When we wrote about fintech customer acquisition challenges before, we explained how B2B fintechs, in particular, face several obstacles in acquiring new customers. As B2B organizations, many struggle to establish an emotional connection with buyers —
Fintech Customer Acquisition Playbook: The Free Guide Read More »
In part nine of our payments Q&A, we discuss digital payment solutions, consumer-centric payments, and the future of machine learning. We spoke with Bryan Jurewicz, Chief Operations & Revenue Officer of Arrow Payments, a consulting company offering secure, efficient payment processing. Ashley Poynter: What is your “big prediction” for Payments in 2020? Bryan Jurewicz: International payments continue to be
In part eight of our payments Q&A, we discuss digital payment solutions, consumer-centric payments, and the future of machine learning. We spoke with TM Praveen, CEO of Opus Consulting, a technology company focused on solving complex business problems for the Payments industry. Ashley Poynter: By next year, 40% of US consumers will be made up
Payments Q&A: TM Praveen talks Payments Digitalization & Machine Learning Read More »
In part six of our payments Q&A, we look at some of the prevailing cybersecurity issues and concerns moving into 2020. While innovation and advancements in technology have largely been a boon for the industry, bad actors have found ways to take advantage of new technologies, too. Between data breaches, evolving compliance requirements, and new
