Check! Another month down in 2021 and just one to go until we breeze into 2022. Do you have your fintech marketing ducks in a row for the new year? If you have any questions about fintech content marketing best practices or strategies, reach out for a free consultation. In the meantime, we’ve rounded up the top stories in November.
Here’s a look at some of the most interesting stories around fintech and marketing and…fintech marketing from November.
Top Fintech News from Around the Web
Can agencies keep pace with fintech upstarts? — Estimates from KPMG point to $100 billion raised in funding for fintechs in the first half of this year alone. As fintechs flood the market and look for agency support in executing marketing, the cracks are starting to show. Legacy agencies that are used to executing in a more static way are no longer serving the needs of highly agile, flexible fintechs that want their marketing operations to match their product development. This means embracing an iterative, agile approach that many traditional agencies simply cannot support.
Fintech Has Potential as Financial Education Tool — Financial literacy and education is a hot topic right now, especially among younger generations. Where financial tips were once only taught in the home by family members, many fintechs are stepping in and taking on some of that responsibility. The outcomes are positive for all involved; fintechs are connecting with younger customers and younger demographics gain access and exposure to basic financial services and information promoting financial well-being at an earlier age.
PayPal’s Market Cap Is Almost Double Goldman Sachs; Why Wall Street Needs to Pay Attention — If banks weren’t already on high alert, they should be now. PayPal recently surpassed Goldman Sachs in terms of market capitalization. With a market capitalization of nearly $267 billion, PayPal has far exceeded Goldman Sachs market capitalization of about $136 billion. Technological advancements will only continue in financial services — and at a faster pace. Banks resting on their laurels (and legacy systems) should take heed as history proves that technology can quickly render even the biggest industry giants obsolete.
JP Morgan Enables Fintech Firm Even With Real Time Payments — Fintech startup Even is setting a new trend as J.P. Morgan, the U.S. banking powerhouse with a market capitalisation of over $496 billion, enables real time payments (RTP) for it. As a result, Even may be one of the first businesses globally to enable hourly workers across the U.S. to immediately access their earned wages. Previously, this was an option only available to those employed by digital platforms (think: ride-sharing apps). According to Mike Perez, Co-Founder and CEO at Pay Tgthr, “RTP allows a payment to be sent and settled instantaneously. Faster payments allow money to be sent instantly (though settlement might take a little longer). Gig economy companies like Uber, Lyft and DoorDash have implemented faster payment systems to pay drivers immediately following a shift. PayPal already uses RTP for its P2P transfer service. RTP application to B2B payments will fuel the speed of business. Finally, in 2023, the FedNow system will bring RTP to the masses.”
Top Content Rewired Posts from November
And of course, here’s a curation of Content Rewired’s top posts from November:
Why LinkedIn is a Powerful Fintech Content Marketing Tool — Boasting more than 720 million members, LinkedIn presents a compelling case for content marketers looking to broaden their reach. Fintech marketers would do especially well to consider LinkedIn as a distribution channel. Whether you plan on publishing articles directly to the platform to reach your audience or simply want to use it to engage with potential customers, LinkedIn has many potentially valuable uses. We explore several key reasons why LinkedIn should not be overlooked as one of the most powerful fintech content marketing tools available.
Optimize Fintech Marketing to Generate Leads — Is your fintech marketing optimized? Are you tapping into the top fintech marketing best practices? Have you optimized digital channels to raise awareness, generate new leads, and convert customers? If you’re currently reevaluating your fintech marketing strategy and looking to make changes that optimize your results, this article is for you. We’ll walk you through some of the top strategies to improve your inbound marketing and generate more leads. What’s more, we’ll show you how implementing some of these strategies can help you build trust and credibility with your audience.
Tips for Building Authentic Fintech Marketing Campaigns — Sure, you might consider yourself somewhat of an expert at building fintech marketing campaigns…but are they authentic? Authenticity has become a critical component of marketing campaigns as trust and credibility continue to be key factors in conversion. This article explores how authentic fintech marketing campaigns can help grow your business and serve as the backbone to building long-term relationships with your audience and customers.
Looking for more in-depth fintech marketing tools and content? Check out one of our helpful guides: