Last Updated on May 9, 2023 by admin
Fintech conferences are a great opportunity for companies and individuals in the financial technology industry to network, learn about the latest trends, and gain valuable insights. In addition to the knowledge and connections you’ll gain from attending, there’s also a wealth of content you can create from the conference to share with your audience. In this article, we’ll explore some strategies for repurposing fintech conference content for your brand.
Tips to Repurpose Fintech Conference Content
Live-Tweet the Conference
One of the easiest ways to create fintech conference content is to live-tweet the event. Share updates, insights, and quotes from the conference in real time on Twitter. Not only does this provide value to your followers who can’t attend the conference, but it also helps to build your brand and increase your visibility on the platform. Be sure to use relevant hashtags and tag the conference organizers and speakers to increase the reach of your tweets.
Don’t forget to retweet and interact online with others who are also attending the conference. This is a great way to network, build brand credibility, and form new connections and strategic partnerships.
Create a “Conference Highlights” Blog Post
After the conference, take some time to reflect on the key takeaways and insights you gained. Write a blog post summarizing the most important points and include any relevant quotes or stats from the event. This type of post can be a valuable resource for your audience, providing them with a quick overview of what they missed.
You might also consider sharing your post with the conference organizers. If it’s a high-quality piece of content, they may be compelled to share it with their audience, broadening your audience and reach.
Record Interviews with Speakers or Attendees
Another great way to create content from a fintech conference is to record interviews with speakers or attendees. These interviews can be conducted in person at the conference or via email or phone afterward. The interviews can be in the form of written Q&A, video, or audio format. This type of content can provide valuable insights and perspectives from industry experts, and can also be used to build relationships with key players in the fintech space.
Additional hack: don’t forget to share the finished product with those you interviewed. They’ll likely want to share on their own platforms, getting your content in front of more eyes.
Create a Video Recap of the Conference
Video content is a preferred content type and can be a great way to create content from a fintech conference. Create a video recap of the conference, highlighting the key takeaways, insights, and any interesting moments or quotes from the event. This can be shared on your website, YouTube channel, or social media.
If you took really great notes, you might be able to create high-value content like infographics based on the information you collected. Reference any conference takeaways and speaker notes to aggregate all relevant data and repurpose them into a high-quality content piece.
From there, you can summarize key points, trends, or statistics into a visually appealing graphic. These can be shared on your website, social media, or even printed and distributed at future events.
Record Presentations or Speeches
Many conferences will record the keynotes and presentations, however, it’s a good idea to record them yourself as well (as permitted). This will give you a high-quality recording that you can use to create content such as blog posts, social media updates, or even podcast episodes.
If you’re promoting your own conference, consider how live streaming parts of the event can drum up interest for future events. Use caution when considering this option for conferences you’re attending as many prohibit recordings of any kind and sharing snippets of speakers may be off limits. Be sure to check the conference guidelines to get clarity on what is and isn’t allowed.
Create a “Conference Takeaways” Document
After the conference, create a document that summarizes the key takeaways, insights, and actionable next steps from the event. Share this document with your team, and use it as a reference for future content and strategy development.
Attending fintech conferences is an excellent opportunity to gain valuable insights, network, and build your brand. Again, we encourage you to check each conference’s guidelines to see how information is allowed to be shared (if at all). Where you are able, repurpose fintech conference content into digestible tidbits your audience will value. Use the strategies outlined above to create valuable fintech conference content that lasts long after the networking is over.