What is a fintech content marketing agency niche? Let’s start with the basics. Content marketing is widely-tapped by B2B marketers. The Content Marketing Institute points out that 73% of B2B marketers use content marketing as part of their overall marketing strategy. Fintechs have increasingly leaned into the tools of content marketing to foster emotional connection…
Storytelling for fintech customer acquisition can be a powerful strategy, as it allows businesses to connect with customers on a deeper level by creating an emotional connection with their audience. Through storytelling, businesses can build trust and credibility with their customers by conveying their values, mission, and purpose. Storytelling also allows businesses to differentiate themselves…
The fintech market is expected to grow to over $37 billion by 2026. It’s a constantly changing industry that continues to permeate the daily lives of both businesses and individuals. While the advantages of technology-driven financial solutions are manifold, conveying the benefits and intricacies to the target audience can pose challenges. Enter the role of…
We’re moving into the summer months, and the top fintech news is just as hot as the weather. This month’s roundup looks at several different trends making headlines – from what’s hot in fintech (according to Money 20/20) and how FIs are navigating the upcoming launch of FedNow. We also feature our own articles from…
Fintech marketing success hinges upon striking the right balance between leveraging modern technology, data-driven insights, and the human element of authenticity. Fintech marketing executives understand the importance of harnessing the power of AI, data analytics, and innovative tools to reach their target audience effectively. It’s important to remember that the ultimate factor of success lies…
Thinking of replacing your fintech content writers with AI? You might want to hit pause on that. Artificial Intelligence (AI) has been in the news since ChatGPT’s launch in November 2022. While humans have published and popularized many ways in which ChatGPT can aid humans in certain areas, there have also been a lot of…
The advent of Artificial Intelligence (AI) has brought significant changes to the fintech industry, including the way marketing campaigns are executed. As fintech marketing executives, it is crucial to stay abreast of the latest trends and identify the most effective approaches to reach and engage your target audience. In this article, we will explore six…
Using content marketing for fintech customer acquisition is the path forward in 2023. Why? Because despite the ongoing “fintech winter,” the global fintech technologies market continues to grow. Valued at $110.57 billion in 2020, the fintech market is projected to reach $698.48 billion by 2030. As the market grows and competition increases, the drive for…
The demand for compelling and persuasive copy has never been higher. As marketing executives in the fintech industry, you may find yourself pondering whether to rely solely on Artificial Intelligence (AI) or hire a skilled fintech copywriter. While AI has made significant strides in content generation, it is important to recognize the unique value that…
If you haven’t done so already, now is the time to hire fintech content writers. It’s impossible to effectively market your products or services without knowing how to talk and write about them. Even the best marketing minds cannot surmount bad writing and messaging. The antidote to ineffective marketing, then, seems to be a great…
