Last Updated on August 21, 2023 by admin
Thinking of replacing your fintech content writers with AI? You might want to hit pause on that.
Artificial Intelligence (AI) has been in the news since ChatGPT’s launch in November 2022. While humans have published and popularized many ways in which ChatGPT can aid humans in certain areas, there have also been a lot of headlines about AI replacing human writers.
It makes for a catchy headline, to be sure. But there are plenty of reasons human writers aren’t going anywhere soon, and we’ll get into why in this article.
Why High-Quality Content Matters for Fintechs
While creating high-quality content is integral in just about any industry, it’s especially important for fintechs that often face a heavier burden when it comes to educating an audience and building trust and credibility. Consider the unique ways in which content does the heavy lifting for fintechs when done well:
Attracting and retaining customers: By educating an audience and providing valuable information that helps them understand the benefits of your products and services (in addition to the bigger industry picture), fintechs can use high-quality content to attract and retain customers.
Improving search engine rankings: Content that is optimized for search engines can improve your visibility and search engine rankings. By ensuring your content is adding value, you can appease not just Google, but the prospects that actually take the time to read what you publish. This increases web traffic and attracts potential customers.
Enhancing brand reputation: High-quality content can enhance your brand reputation by positioning your company as a thought leader in the industry and demonstrating your expertise and understanding of the market.
Educating and empowering customers: Educate and empower customers by providing them with the information and tools they need to make informed decisions about the solutions they need to overcome business challenges.
Generating leads and conversions: High-quality content can generate leads and conversions by providing calls to action and encouraging potential customers to take the next step, like signing up for a product or service.
Building trust and credibility: High-quality content that is accurate, informative, and reliable can help build trust and credibility with potential customers. This is particularly important in the financial industry, where trust and credibility are crucial for building relationships with customers.
Producing content that adds value can go a long way, not just for marketing efforts, but for brand reputation, customer acquisition, and thought leadership.
Top Reasons Human Fintech Content Writers Are Still Better than AI
So the necessity of great content is clear. But why human writers? For starters, human fintech content writers can understand context and intent. They can interpret the nuances and subtleties of language and can create content that is tailored to the specific audience and purpose. They can also understand the intent behind a piece of content, which is essential for effective communication.
Human writers can also create engaging and relatable content. Unlike AI, human writers have the ability to empathize with their audience and can create content that is relatable and engages the reader. They can also use storytelling and persuasive techniques to make the content more interesting and memorable.
Human writers are good at research and fact-checking. While AI can pull in data and information that provides a good foundation for quality content, human writers can take it a step further. AI may also have limitations in the information it can access, leading to outdated statistics and stale information. Human fintech content writers are better at ensuring that information is accurate and reliable – a cornerstone for creating credible and trustworthy content, especially in the heavily regulated financial industry.
Human writers can adapt to different writing styles. People can adapt their writing style to fit the tone, audience, and purpose of the content. This allows them to create a wide range of content, from technical reports to light-hearted blog posts.
Human writers can be creative and spontaneous. While AI may be good at building upon facts and data, human fintech content writers are able to to be creative and unique in their thought processes. Spontaneity and empathy enable people to connect better with an audience and find new angles from which to write about a topic.
Human writers have that personal touch. This is especially important for fintech content, which aims to build trust and credibility with an audience. No one wants to read something that could have been created by a machine. Instead, people connect with content when it comes from an authentic place.
Human fintech content writers hold numerous advantages over AI. That said, they should leverage AI to streamline the writing process without stripping it of creativity. Humans and AI cna work together to create meaningful, compelling content and stories that make an impact.
