At Content Rewired, we specialize in the strategy and execution of content marketing for payments companies. Our methodology is simple: we look at your business objectives and use data and analytics to reverse-engineer custom content marketing programs to meet your goals. Located in Washington, DC, Clutch links businesses with the best-fit agencies they need to…
The goal of most fintech content marketing campaigns is to actively engage your target audience and move them down the marketing funnel to create new and loyal customers. Creating successful content marketing campaigns that do this well requires a lot of forethought and planning to be successful. There are many things to consider before launching your…
As we move into the third month of the year, it’s clear that fintech continues to dominate and disrupte. Big moves, big valuations, and big acquisitions continue to make headlines as everyone gears up for a bustling (and hopefully successful) 2022. As usual, we’ve curated the top stories on fintech and marketing – and fintech…
Marketing continues to get more complex as the channels on which we can market evolve. Between direct marketing and affiliate marketing and digital marketing – and everything in between – it’s easy to get overwhelmed with which will be the most effective method. Marketing fintech is especially complex. As an industry that often has to…
Webinars are highly effective marketing tools for Fintech companies and can be one of the best ways for Fintech startups to gain trust and buy-in from their target audience. B2B and B2C Fintech marketing campaigns must be authentic and have a personal touch, and what better way to directly interact and engage your audience than…
Fintech is one of the most exciting and innovative sectors. It’s also constantly evolving as it disrupts and improves how we think about and work with money and financial products. One of the most exciting aspects of fintech is how traditional marketing elements, such as product marketing, interact with digital marketing. While the two have…
It’s the first month of the year and we have a fresh slate. The fintech industry continues to evolve and discovering new ways to market in fintech is a top priority. We’ve curated the top stories on fintech and marketing – and fintech marketing – from around the web for you to enjoy. If you’re…
Fintech is one of the fastest-growing industries. Its fast evolution is one of the many reasons that fintech marketing departments have to stay one step ahead of both competitors and the market, including regulation, complexity, and changing consumer behavior. Just as fintech products and services must constantly innovate, marketing teams must also stay at the…
Competition is the key to innovation. Conducting a fintech marketing competitive analysis can provide knowledge about what your competitors are doing to drive awareness of their products and services. In other words, it can inform your own fintech marketing approach. Companies that don’t analyze what their competitors are doing with marketing risk getting left behind….
As 2022 edges closer, companies that specialize in financial technology must embrace the most effective fintech marketing strategies to succeed in the new year. Fintech is a competitive space, with the global industry estimated to reach a $309.98 billion market valuation by the end of 2022. By using digital technology, fintech is disrupting traditional financial…
