Roundup: March 2022’s Best Fintech & Marketing Stories

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With Q1 already nearly behind us, what does the rest of the year hold in store for fintech? Big moves, big valuations, and big acquisitions continue to make headlines. While the markets have been shaky (to say the least) in 2022, TechCrunch predicts that this year will still be another record-breaking year for fintech with at least $300 billion in fintech liquidity. As usual, we’ve curated the top stories on fintech and marketing – and fintech marketing – from around the web for you to enjoy.  If you’re looking to launch content marketing at your organization or aiming to produce more consistent, interesting content in 2022, reach out for a free consultation. We’d love to talk through your thoughts and offer some of ours to ensure you get started on the right foot. In the meantime, we’ve rounded up the top stories in March.

Here’s a look at some of the most interesting stories around fintech and marketing and…fintech marketing from March. 

Top Fintech News from Around the Web

How To Attract FinTech Talent In A White Hot Job Market — Fintech innovation is dependent on a wide range of talent, from data scientists to developers and other tech talent and non-tech personnel as well. This article looks at ways companies can get creative in their efforts to find great talent – even in this hyper-competitive space. The article also covers ways to retain top tech talent, which might be an overlooked skill that can keep the best people on board, even as other startups flood the space daily. The key is to recruit with intention and to be thoughtful in the way companies seek out and hold onto great employees. 

Lena Hackelöer, CEO & founder of Brite Payment talks fintech  As part of our ‘Women in Fintech’ series, Lena Hackelöer, CEO and founder of the Brite Payment Group, talks about why fintech inspires her as part of FinTech Magazine’s ‘Women in Fintech’ series. She discusses her time at Klarna building the company’s B2B marketing operations as well as what initially attracted her to finance. She also discusses diversity in fintech and the best ways to tackle this issue head-on. Finally, she talks about how she sees fintech developing over the next five years, including trends we may see continue — and accelerate. 

3 execs are leaving Citi for crypto or fintech. Will it be a turnover trigger for the bank? —  March signifies the traditional turnover season as banks hand out their year-end bonuses and executives reevaluate their prospects and plans. Three Citi executives recently evaluated their plans and announced their departures – heading for either fintech or crypto instead. Is this representative of the typical annual flight or do these signal a bigger change happening within banking – and could they spark other moves from other executives? 

Fintech Roundup: Due diligence makes a comeback and a former Better.com employee speaks out —  Yes, we’re including a roundup in our roundup…again. Did you know that last year was a record year for venture capital fundraising — or that more than one-fifth of VC dollars last year went to fintech startups? This TechCrunch piece looks at whether or not that enthusiasm may be waning. Some founders report a heightened level of diligence from investors in 2022.  It also looks at more less-than-stellar news about Better.com – a proptech that’s been in headlines for several reasons over the past few months. There have been reports that the extended benefits from severance packages are not amounting to 12 months as promised.

Top Content Rewired Posts from March

And of course, here’s a curation of Content Rewired’s top posts from March:

3 Things You Need to Do Before Launching Your Fintech Content Marketing Project — The objective of your fintech content marketing campaign is likely to get people closer to becoming a customer. This requires a lot of forethought and planning to be successful – and there are some fundamental factors you need to consider before launching your fintech content marketing product, including launch OKRs, key messages, and the most effective ways to facilitate the customer journey. This article covers those considerations in detail so you can hit the ground running. 

What You Need to Know About Fintech Demand Gen Content Fintech demand gen content can be a means to many ends. It’s a critical component for inbound marketing and lead generation campaigns, but it also adds value to the lives of your target audience when it answers people’s most pressing questions and opens their minds to new perspectives. This article dives into the best ways to improve your fintech demand gen content to make a real impact and meet your goals. 

Content Rewired Named A Leading Women-Owned Content Marketing Company On Clutch  —  Content Rewired is thrilled to announce that we’ve been named a leading women-owned content marketing company on Clutch. 

Looking for more in-depth fintech marketing tools and content? Check out one of our helpful guides: 

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